Strategieforschung für Unternehmer

Für die Gründung eines neuen Unternehmens sind Kenntnisse über Kunden, Märkte und Wettbewerber erforderlich.

Many entrepreneurs rely on their networks of family, friends and associates and have followed those networks instead of market opportunities. Some have succeeded, but many have failed. Strategy Research gives entrepreneurs the incisive insight and data to take advantage of the overlooked opportunities in other markets.

Market Research delivers insights and data to guide your decision-making and product development.  Strategy and Competitive Intelligence allow you to create Competitive Advantages.

Forschungs- und Strategielösungen für Unternehmer

Markteintritts- und Chancenbewertungen

These assessments include comprehensive insight into the opportunities and threats in entering new markets.  Market Sizing data can inspire areas of uncontested opportunity.  This research provides the untapped opportunities, the distributors’ partnerships that can be developed, and the competitive threats.

Wettbewerbsanalyse

This research provides insights on key players, competitor best practices, planned competitor strategic movements, and areas of opportunity.

Forschung zur Einführung neuer Produkte

This research assists product developers with agile Produkttest and insights.  Entrepreneurs can test Minimum Viable Products (MVPs). The result are findings that can immediately improve products.  Some clients prefer to do this research in Agile Sprints.

Kundenforschung

This research can be either Qualitative or Quantitative.  For example, Focus Groups and In-Depth Interviews can unearth unmet customer needs and pain points.  Quantitative Forschung can measure a broader sample of the population to uncover customer needs and identify pockets of popularity of your product in different geographical markets.

Produkt-Usability-Tests

Das research tests the satisfaction of products and websites.  Products can be tested in-person, office or home.  The results help you to make improvements to your product or website.

Pläne für die Markteinführungsstrategie

Strategy Research is compiled in a comprehensive plan for getting your products to market.

Marketingberatung

We help you to develop ads, websites, translations of marketing material,s and labeling.

Über SIS Research and Strategy

SIS stellt Ihrem Unternehmen die Informationen zur Verfügung, die Sie zur Verbesserung Ihrer Produkte und für eine erfolgreiche Produkteinführung benötigen.

We identify the best markets for your products. We can develop strategies on whether to export your products, open a subsidiary, or form a partnership with another company. We inform you about the competitors already in the market and those who might be planning to approach your position.

Wir zeigen Ihnen die relativen Größen der Marktchancen und erklären, warum der Eintritt in manche Märkte schwieriger ist als in andere. Wir können potenzielle Partner und Vertriebskanäle identifizieren. Wir können Sie über relevante Gesetze und Vorschriften informieren und Ihnen beim Einstieg in neue Märkte helfen, auf denen Sie erfolgreich sein können.