Thought Leadership

SIS President Ruth Stanat Named SmartCEO Magazine Circle of Excellence Finalist

SIS International Market Research & Strategy

Ruth Stanat, Founder and CEO/President of SIS International Research recently was named “Circle of Excellence” CEO Award Finalist in SmartCEO magazine. SIS International Research is a global market research firm providing qualitative fieldwork and quantitative data collection solutions across the United States and around the world The Circle of Excellence Awards program recognizes the New York … Read more

Perspectives on Electric Vehicles 2013 to Now | SIS

SIS International Market Research & Strategy

There is an important distinction between hybrid vehicles and electric vehicles (EVs). Hybrid vehicles, such as the Toyota Prius line, are powered by both an electric engine and an Internal Combustion Engine (ICE), which is the traditional engine fueled by petrol or Diesel. Electric Vehicles (EVs), by definition, are powered by an electric engine only. … Read more

Memorial Day Market Research

SIS International Market Research & Strategy

In the United States, Memorial Day celebrated this upcoming Monday carries with it many connotations. First and foremost, it is a day of remembrance for the thousands of military service people. Originally called Decoration Day, the observance came into being following the American Civil War. The devastating number of those lost in that conflict necessitated … Read more

Confessions of an SIS Recruiter: B2B Fieldwork

SIS International Market Research & Strategy

You’ve signed-up on our web site to become part of our database. You saw an opportunity to make good money for a few moments of your time. Smart move! Now the phone rings … it’s us … SIS … calling you! This is your moment. But, who is this person on the phone? Who IS … Read more

May Day Market Research for Industrial Leaders

May Day Market Research: How Industrial Leaders Capture Spring Buying Cycles May Day market research captures a narrow window when industrial buying decisions, labor cost recalibrations, and supplier negotiations converge. Leaders who time their fieldwork to this period read the market with sharper resolution than peers running standard quarterly cycles. The first of May carries … Read more