Multiple Influencers in Consumer Purchasing
Discover how multiple constituencies and influencers can boost your brand.
Developing a Sustainable Competitive Advantage
A sustainable competitive advantage is an advantage in providing value to customers without it being able to be imitated.
Return on Investment in Market Research
Discover how you can boost your Return on Investment on Market Research and Strategy Consulting.
Optimizing Corporate Websites for ROI
Companies need to be where their customers and stakeholders are. More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights and other content that is meaningful for them.
Rise in Education Sector during Recession
SIS International Market Research – Graduate schools throughout the United States are realizing unusually high application rates, while the economy plunges further into recession. This development has resulted from the countercyclical rise in demand for college degrees, as scores of workers head to “plan B” by applying for graduate degrees. Eventually, these graduates hope to come out better positioned in the workforce after the recession concludes.
Biofuel Market Research
Bio Fuels and Renewables present new opportunities. Discover how Bio Fuels continue to evolve.
Business-to-Business Market Segmentation
Business-to-Business segmentation can help you reach profitable new customers.
Consumer Analytics: eHarmony Hypothetical Case Study
eHarmony.com offers an online dating service that connects males and females in the hopes of creating loving relationships.
Carrefour’s Dubai Market Entry Analysis
Discover Carrefour’s experience in expanding to Dubai, United Arab Emirates.
Developing International Information Databases: Ruth Stanat in 1990
Ruth Stanat remembers her article from 1990 regarding Strategic Intelligence.
The Need for Competitive Intelligence in a Recession
Global competitors never stop their Strategic Planning and Competitive Monitoring In any recession, companies may be tempted to believe that their competitors have “shut down” their Market Research and Competitive Intelligence budgets. While corporate budgets are cut, there are ways that companies can continue their competitive monitoring during the year and the next few years … Read more
How to Continue Your Expansion in Emerging Markets in this Recession
How to Continue Your Expansion in Emerging Markets in this Recession
Ruth Stanat, President and CEO, SIS International Research
January 26, 2009
Background
Automotive Sensor Market Research
Automotive Sensor Market Research Automotive systems are getting smarter with each passing day. The evolution and inventions for the advanced systems powered by a growing automotive market of Europe are increasing at a high pace. Sensors today define a new wave of automotive comfort and advanced technology. The European automotive sensor industry is in … Read more
Discounting at Luxury Retailers
Understand the pros and cons of discounting at super luxury retailers.
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