8 Ways to Boost Customer Satisfaction in Retail
When a retailer does not live up to expectations, customers perceive a gap, leading to Customer Dissatisfaction. Here are 8 ways to boost Customer Satisfaction.
Hidden Champions Marketing Strategy and Niche Marketing
Hidden Champions are companies that are relatively unknown to the public but that have enviable performance.
SMB Communications Pain Study White Paper
Unified Communication can boost your company’s performance and productivity.
Building Emotional Connections in Cosmetics
Discover how Beauty Marketers can use Emotional Branding to build stronger brands and better Cosmetics products.
Multiple Influencers in Consumer Purchasing
Discover how multiple constituencies and influencers can boost your brand.
Developing a Sustainable Competitive Advantage
A sustainable competitive advantage is an advantage in providing value to customers without it being able to be imitated.
Return on Investment in Market Research
Discover how you can boost your Return on Investment on Market Research and Strategy Consulting.
Optimizing Corporate Websites for ROI
Companies need to be where their customers and stakeholders are. More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights and other content that is meaningful for them.
Rise in Education Sector during Recession
SIS International Market Research – Graduate schools throughout the United States are realizing unusually high application rates, while the economy plunges further into recession. This development has resulted from the countercyclical rise in demand for college degrees, as scores of workers head to “plan B” by applying for graduate degrees. Eventually, these graduates hope to come out better positioned in the workforce after the recession concludes.
Biofuel Market Research
Bio Fuels and Renewables present new opportunities. Discover how Bio Fuels continue to evolve.
Business-to-Business Market Segmentation
Business-to-Business segmentation can help you reach profitable new customers.
Consumer Analytics: eHarmony Hypothetical Case Study
eHarmony.com offers an online dating service that connects males and females in the hopes of creating loving relationships.
Carrefour’s Dubai Market Entry Analysis
Discover Carrefour’s experience in expanding to Dubai, United Arab Emirates.
Developing International Information Databases: Ruth Stanat in 1990
Ruth Stanat remembers her article from 1990 regarding Strategic Intelligence.
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