Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
Europe is the largest economic area in the world. Learn more about Market Research in Europe.
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The economic downturn in America, Japan and Europe [...]
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NEW YORK, Feb. 2, 2011--- The New York City office [...]
By Sonya Sobato; Rueya Ceylon, Research Analysts
The food service industry is one of the largest industries in the United States.
Statistics by the U.S Bureau of Labor state that food preparation and serving related sectors combined to be the third largest employer by occupational groups in metropolitan and nonmetropolitan areas.
It is indicated that 2011 could be an excellent year for the restaurant industry. Sales are expected to climb up to a four year high, according to industry analysts. A recently released report by research firm Technomic predicts that the total U.S food service sales will overshadow 2010 by an increase of 1.7% in sales on a nominal basis and dipping just 0.3% on a real basis, which takes inflation into menu price consideration. And if this forecast is realized, it would be some of the highest growth since 2008.
Automotive Technology is rapidly evolving. For m [...]
Social Networks present enormous opportunities for businesses. Discover how you can gain customer insight on social networking sites.
Discover how Healthcare Market Research in Europe can grow your business.
Following the "Great Recession" of 2009, consumers are living in the "new normal". Here are some of the changes facing consumers and retailers in 2010.
Thriftiness
Consumers are spending less. Coupons, private labeled goods, loyalty rewards cards, products in bulk, self-service and discount stores are increasingly part of the consumer’s protection against financial worries. Deflation in prices is a fear among retailers.
Consumers are both more educated and risk-averse when purchasing products. They use product rating sites to read other users’ product ratings and to compare prices and functionality.
American consumers increasingly seek to enhance their wellness without the help of a medical professional. Organic retail stores have become more mainstream, despite the obesity epidemic.
Redefined consumerism and values
American attitudes toward ravenous consumerism has changed. According to one survey, 75% of respondents mentioned they would rather spend more time with family than make more money.
Consumers are increasingly pressured to pay off debt and consume only necessary products, instead of continue past consumption habits.
Increasingly, consumers want to know about product sustainability and the origination of goods. Locally produced goods are increasingly becoming a fixture in supermarkets.
Brick-and-Mortar not dying for all retailers
While brick-and-mortar shopping malls and video stores have declined, retail banks and specialty stores (e.g. Apple store and Sony Store) are still relevant to consumers. Online shopping and local retailers are gaining more importance.
New consumption trends are emerging, such as online grocery shopping in urban areas.
Retailers finding new ways to be relevant to consumers
Sophisticated digital signage is becoming a way for retailers to promote deals and track the effectiveness of in-store point of purchase advertising and messaging.
“Nostalgia marketing” is a rising trend, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections to meaningful symbols.
Many do not often realize that Education is a busi [...]
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