Ruth Stanat

Healthcare Market Research in Europe

SIS International Market Research & Strategy

Multi-country Healthcare Case Study SIS International Research conducted an online study on behalf of one of our clients, who was working closely with a global pharmaceutical corporation. The main focus of this study was on patients from 6 different countries spread across North America and Western/Northern Europe, all diagnosed with opioid induced constipation due to … Read more

Hybrid and Electric Vehicle Market Research

SIS International Market Research & Strategy

There is an important distinction between hybrid vehicles and electric vehicles (EVs). Hybrid vehicles, such as the Toyota Prius line, are powered by both an electric engine and an Internal Combustion Engine (ICE), which is the traditional engine fueled by petrol or Diesel. Electric Vehicles (EVs), by definition, are powered by an electric engine only. … Read more

Memorial Day Market Research

SIS International Market Research & Strategy

In the United States, Memorial Day celebrated this upcoming Monday carries with it many connotations. First and foremost, it is a day of remembrance for the thousands of military service people. Originally called Decoration Day, the observance came into being following the American Civil War. The devastating number of those lost in that conflict necessitated … Read more

Confessions of a Market Research Recruiter

SIS International Market Research & Strategy

You’ve signed-up on our web site to become part of our database. You saw an opportunity to make good money for a few moments of your time. Smart move! Now the phone rings … it’s us … SIS … calling you! This is your moment. But, who is this person on the phone? Who IS … Read more

May Day Market Research

May Day is around the corner.  For those who may not be familiar, it is a world holiday that is widely recognized around the globe. Originating from the Celtic, Beltane, and the Germanic, Walpurgis Night, May Day was initially a Pagan celebration of springtime and fertility. These Pagan ceremonies were phased out by the emergence … Read more

Autism Market Research Studies

SIS International Market Research & Strategy

April 2nd has been designated as World Autism Day and the occasion designates April as Autism Awareness Month. An awareness-building campaign called, Light It Up Blue, will find many prominent landmarks, hotels, museums, bridges, and retail stores featuring distinctive blue lighting in solidarity with this important cause. Even the Empire State Building will be lit-up in blue … Read more

Easter Market Research

SIS International Market Research & Strategy

Easter, Passover and the Inevitable Chocolate Bunny You’re probably saying to yourself, “Hey, isn’t this the first Sunday after the full moon following the March Equinox? You bet it is! That would mean it’s Easter, a significant holiday for Christians all over the world. Concurrently, Passover is taking place in the Jewish culture. Both holidays … Read more

What is Guerrilla Marketing?

SIS International Market Research & Strategy

Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.

What is Mobile Marketing?

SIS International Market Research & Strategy

Mobile marketing involves reaching customers when they are using the Internet away from the traditional home or office desktop environment. The increased use of smartphones, iPads, Tablets, and similar mobile devices has may make mobile marketing a must for many online businesses. Mobile marketing uses interactive media that assists customers in gaining location and time-sensitive … Read more