Product Testing That Turns Ideas into Market-Ready Success
SIS Product Testing helps you validate new products, concepts, packaging, pricing, and messaging — ensuring your products are optimized for competitive performance.
Global Reach. Local Depth.
Our worldwide capabilities ensure you capture true differences in tastes, behaviors, and cultural expectations.
Full-Service Testing, End-to-End
We manage everything — participant recruitment, in-home usage tests, central-location tests, online evaluations, moderation, data collection, and strategic reporting.
Expert Moderators & Rigorous Quality Standards
Our senior research team ensures every test produces meaningful insights, not just data points. Sessions are structured, compliant, and designed to generate reliable, decision-ready outputs.
Strategic Launch & Go-to-Market Recommendations
SIS provides strategic guidance on messaging, positioning, pricing strategy, channel fit, and market entry — helping you translate insights into profitable launch actions.
Trusted by Global Leaders
MICROSOFT
APPLE
COCA-COLA
BOEING
SAMSUNG
SONY
IBM
INTEL
DELL
FORD
TOYOTA
UNILEVER
GENERAL ELECTRIC
MASTERCARD
AMAZON
GOOGLE
NETFLIX
TESLA
NIKE
ADOBE
Product Concept Testing: Validate Ideas Before You Invest
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Concept Appeal & Uniqueness Scores
Measure how compelling your product idea is and whether it stands out in a crowded market.
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Feature Prioritization
Discover which product attributes matter most to consumers and which can be deprioritized.
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Brand Fit Assessment
Ensure new concepts align with your brand equity and resonate with your existing customer base.
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Market Size Estimation
Gauge the addressable market opportunity and forecast potential sales volume.
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Qualitative Deep Dives
Uncover the ‘why’ behind reactions through focus groups and in-depth interviews.
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Iterative Testing Support
Refine concepts based on feedback and test again—accelerating your path to market success.
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Go/No-Go Recommendations
Clear strategic guidance on whether to proceed, pivot, or pass based on solid data.
Packaging Testing: Design That Stops Shoppers & Drives Sales
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Shelf Impact & Visibility Assessment
Test how your package stands out in crowded retail environments and catches consumer attention.
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Design Element Optimization
Evaluate colors, imagery, typography, and layout to maximize appeal and brand communication.
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Message Clarity & Comprehension
Ensure key product benefits, usage occasions, and brand values are instantly understood.
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Premium Perception Testing
Validate if your packaging communicates the intended quality and price tier effectively.
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Functional Usability Evaluation
Test opening mechanisms, pourability, resealability, and overall consumer convenience.
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Sustainability Claims Validation
Measure if eco-friendly packaging features resonate and influence purchase decisions.
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A/B Package Comparison
Test multiple design options side-by-side to identify the clear winner before production.
Explore some of our case studies
Case study 1
Enhancing Market Penetration through Cross-Platform Marketing Initiative
Discover how SIS International helped a global pharmaceutical company boost brand visibility, engagement and qualified leads with a data-driven cross-platform marketing campaign. Read the full results now.
Case study 2
Multicultural Advertising Services for a Famous Peer-to-Peer Payments Technology Company
See how SIS International delivered a financial-focused, multicultural marketing campaign for a leading peer-to-peer payments company — boosting brand visibility, driving engagement, and increasing qualified leads.
Case study 3
Multicultural Advertising Services for a Well-Known Railroad Company
Explore how a customized multicultural campaign by SIS International drove brand awareness, customer engagement, and market penetration for a top railroad company.
Case study 4
Marketing Campaign for an Innovative Online Trading Platform
Learn how SIS International helped an online trading platform scale its reach and engagement with a comprehensive integrated marketing strategy — from market research to campaign execution.
FAQs
You have questions. We have answers.
What if I need fast turnaround?
We offer agile research and marketing solutions, designed for tight deadlines. Our team can accelerate fieldwork, analysis, and delivery without sacrificing quality.
How do your prices compare to other firms?
SIS International is known for offering top-tier global research with highly competitive pricing, making us one of the most cost-effective solutions in the industry — especially in markets like New York.
Is this service customizable to my needs?
Every project is tailored — from methodology to deliverables. We align our approach to your goals, budget, audience, and timeline.
Do you work with startups as well as large enterprises?
Yes. We partner with startups, mid-market companies, Fortune 500 organizations, and non-profits — adapting our approach to each client’s needs and stage.
What happens after I contact you?
You’ll speak with a research expert who will understand your goals, suggest the right approach, and provide a clear project roadmap — no pressure, no obligations.
How customizable are your deliverables?
Fully customizable. We create dashboards, executive summaries, detailed reports, and workshop presentations tailored to your internal stakeholders.
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