Turn Consumer Flavor Preferences Into Winning Products
We turn taste testing insights into strategic decisions that help brands launch confidently and reduce product-failure risk.
Access a Truly Diverse Consumer Base
NYC brings together people of all ages, backgrounds, cultures, and dietary preferences — the perfect environment for uncovering flavor preferences across multiple demographics.
Test Products in a High-Competition Market
New York shelves move fast. Taste testing here reveals how your product stands up to fast-moving trends and demanding consumers.
Validate Flavor Profiles Before Scaling
Identify which flavors, aromas, textures, and packaging elements resonate most — before investing in national rollout.
Immediate, Real-World Feedback
Get clear insights on what consumers love, what they reject, and how to improve the product experience.
Trusted by Global Leaders
MICROSOFT
APPLE
COCA-COLA
BOEING
SAMSUNG
SONY
IBM
INTEL
DELL
FORD
TOYOTA
UNILEVER
GENERAL ELECTRIC
MASTERCARD
AMAZON
GOOGLE
NETFLIX
TESLA
NIKE
ADOBE
NYC Taste Testing Lab: Where Food Innovation Meets Consumer Truth
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Prime Manhattan Location in the Flatiron District
Steps from Madison Square Park and Union Square—NYC’s culinary epicenter where trends are born and tested.
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Access to NYC’s Unmatched Consumer Diversity
Test with the world’s most diverse palate—every culture, age group, and dietary preference in one city.
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State-of-the-Art Sensory Testing Facilities
Controlled environments with advanced sensory analysis tools for precise evaluations of taste, aroma, texture, and appearance.
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Customizable Testing Methodologies
Blind tests, sequential monadic, paired comparisons, and more—tailored protocols designed for your specific product goals.
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Expert Participant Recruitment & Screening
Rigorous recruitment ensures you test with your exact target demographic—no wasted insights from the wrong audience.
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Fast Turnaround for Rapid Product Iteration
Quick results mean you can refine formulations and get to market faster in today’s competitive food & beverage landscape.
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40+ Years of Food & Beverage Testing Expertise
Proven methodologies and experienced analysts who translate sensory data into actionable product development strategies.
From Sample Prep to Strategic Recommendations — We Handle It All
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Complete Study Design & Consultation
Our sensory experts help you design the optimal testing protocol based on your product goals and market objectives.
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Professional Sample Preparation & Handling
Proper temperature control, portion sizing, and presentation to ensure consistent, unbiased evaluations every time.
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Real-Time Client Observation
Watch live sessions from our comfortable viewing areas or stream remotely—see consumer reactions as they happen.
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Statistical Analysis & Data Visualization
Advanced analytics that identify significant differences, preferences, and purchase intent with clear visual reporting.
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Competitive Benchmarking
Test your products alongside leading competitors to understand where you stand and where opportunities exist.
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Actionable Strategic Recommendations
Beyond the data—we provide clear next steps for formulation improvements, positioning, and go-to-market strategy.
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Multi-Market Testing Coordination
Leverage our global network to test products across multiple cities and countries with consistent methodology.
Explore some of our case studies
Case study 1
Enhancing Market Penetration through Cross-Platform Marketing Initiative
Discover how SIS International helped a global pharmaceutical company boost brand visibility, engagement and qualified leads with a data-driven cross-platform marketing campaign. Read the full results now.
Case study 2
Multicultural Advertising Services for a Famous Peer-to-Peer Payments Technology Company
See how SIS International delivered a financial-focused, multicultural marketing campaign for a leading peer-to-peer payments company — boosting brand visibility, driving engagement, and increasing qualified leads.
Case study 3
Multicultural Advertising Services for a Well-Known Railroad Company
Explore how a customized multicultural campaign by SIS International drove brand awareness, customer engagement, and market penetration for a top railroad company.
Case study 4
Marketing Campaign for an Innovative Online Trading Platform
Learn how SIS International helped an online trading platform scale its reach and engagement with a comprehensive integrated marketing strategy — from market research to campaign execution.
FAQs
You have questions. We have answers.
What if I need fast turnaround?
We offer agile research and marketing solutions, designed for tight deadlines. Our team can accelerate fieldwork, analysis, and delivery without sacrificing quality.
How do your prices compare to other firms?
SIS International is known for offering top-tier global research with highly competitive pricing, making us one of the most cost-effective solutions in the industry — especially in markets like New York.
Is this service customizable to my needs?
Every project is tailored — from methodology to deliverables. We align our approach to your goals, budget, audience, and timeline.
Do you work with startups as well as large enterprises?
Yes. We partner with startups, mid-market companies, Fortune 500 organizations, and non-profits — adapting our approach to each client’s needs and stage.
What happens after I contact you?
You’ll speak with a research expert who will understand your goals, suggest the right approach, and provide a clear project roadmap — no pressure, no obligations.
How customizable are your deliverables?
Fully customizable. We create dashboards, executive summaries, detailed reports, and workshop presentations tailored to your internal stakeholders.
