Consumer Market Research Services for Smarter Business Decisions
With consumer market research, you can figure out the latest market trends and adapt your company’s products to meet your audience’s needs.
You can’t make your business stand out and thrive using dry data sets.
No.
What you need is accurate market research reports that will help the relevant stakeholders make informed decisions. Only this way can you fulfill consumer expectations and demands.
Collaborating with SIS International allows your company to enjoy our data-driven consumer market research services and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.
… But before that, let’s see what consumer market research actually is.
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Qu’est-ce que l’étude de marché de consommation ?
Les études de marché de consommation visent à analyser les consommateurs cibles des entreprises. C'est l'art et la science de comprendre les préférences, les motivations, les comportements et les habitudes d'achat des consommateurs. Cette recherche utilise souvent des méthodes qualitatives (comme des groupes de discussion ou des entretiens individuels) et des méthodes quantitatives (comme des enquêtes ou des analyses de données).
At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.
De plus, les études de marché auprès des consommateurs ne sont pas statiques. Les préférences des consommateurs évoluent, de nouvelles tendances émergent et la dynamique du marché change. Pour suivre le rythme, les entreprises doivent continuellement mettre à jour leur compréhension du paysage du marché.
Why is Consumer Market Research Important for Modern Businesses?
Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.
Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.
Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.
Who Needs Consumer Market Research Solutions?
✔️ Entreprises across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.
✔️ Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.
✔️ Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.
✔️ Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.
✔️ Détaillants use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.
✔️ Investisseurs use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.
Key Components That Make Consumer Market Research Successful
L’obtention de résultats significatifs à partir d’études de marché auprès des consommateurs nécessite une planification et une exécution minutieuses. Voici quelques facteurs de réussite essentiels à prendre en compte :
- Collecte de données de qualité : La qualité des données collectées a un impact significatif sur la validité et la fiabilité des résultats de la recherche. Utiliser des méthodes rigoureuses de collecte de données, telles que des enquêtes, des entretiens et des groupes de discussion, et garantir des tailles d'échantillon représentatives sont essentiels pour obtenir des informations précises sur les comportements et les attitudes des consommateurs.
- Analyse efficace : Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
- Informations exploitables : The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
- Apprentissage continu : Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.
Table 1. Consumer Market Research: Industry Data & Strategic Insights
Consumer Market Research: Industry Data & Strategic Insights
| Research Category | Key Industry Data | Strategic Impact | Source |
|---|---|---|---|
| Market Size Growth | $130B to $142B industry growth (2022-2023) | 9.2% year-over-year expansion | ESOMAR Global Report 2024 |
| Consumer Confidence | Consumer Confidence Index rose 12.3 points to 98.0 in May 2025 | Strong economic sentiment | Conference Board May 2025 |
| Gen Z Economic Impact | $8.9T added to global economy by 2035, spending grows 2x faster | Critical demographic shift | McKinsey State of Consumer 2025 |
| AI Adoption in Research | 89% of researchers using AI tools regularly or experimenting | Technology transformation | Qualtrics Market Research Trends |
| Recherche sur les réseaux sociaux | 32% of consumers use social media for product research (up from 27%) | Digital-first behavior | McKinsey Consumer Survey 2025 |
| Research ROI Challenge | 61% of senior marketers struggle to prove marketing ROI | Measurement opportunity | Duke University CMO Survey |
| Trade-Down Behavior | 75% of consumers traded down in Q1 2025 due to price sensitivity | Value-focused decisions | McKinsey US Consumer Q1 2025 |
| Food Delivery Growth | Share of global food service spending: 9% (2019) to 21% (2024) | Convenience demand surge | Euromonitor International 2025 |
| Qualitative Research Demand | 74% of AI-using researchers see increased demand for qualitative studies | Human insight value | Qualtrics Research Trends 2024 |
| Financial Well-being Index | Global index at 100.8 in April 2025, down from prior year | Economic sentiment shift | Deloitte ConsumerSignals |
| Baby Boomer Digital Shift | Growing video app usage, 13% increase in influencer following (2020-2023) | Cross-generational digital | GWI Consumer Trends 2025 |
| Research Professional Security | 92% of market research professionals feel secure in their roles | Industry stability | Industry Professional Survey |
| Price Concern Dominance | 43% of US consumers cite rising prices as top concern | Value proposition focus | McKinsey ConsumerWise 2025 |
| AI Response Authenticity | 49% of researchers concerned about distinguishing real vs AI responses | Quality control challenge | Qualtrics AI Research Report |
| Spending Intent Recovery | 38% expect finances to improve within next year (down from 41%) | Cautious optimism | Deloitte Financial Well-being |
| Campaign Research Impact | 5% improvement in strategic direction significantly impacts ROI on millions spent | Research optimization value | Marketing Effectiveness Research |
| Gen Z Income Growth | Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age | Generational wealth shift | GfK, NielsenIQ, World Data Lab |
| Purchase Planning Increase | Significant increases in home, car, and vacation purchase intentions after May 2025 | Economic confidence boost | Conference Board Consumer Survey |
What Can Businesses Expect from SIS International’s Consumer Market Research Services?
SIS fournit des informations exploitables et des résultats tangibles aux entreprises qui cherchent à comprendre leur public cible et la dynamique du marché. Voici les résultats attendus par les entreprises des services d’études de marché auprès des consommateurs de SIS International :
- Informations complètes : SIS International conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
- Recommandations stratégiques : SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
- Veille concurrentielle : We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
- Validation du marché : Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
- Segmentation de la clientèle: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
- Impact mesurable : Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.
How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?
Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.
They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:
- Groupes de discussion: Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.
- Entretiens approfondis ou individuels : Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
- Entretiens vidéo en ligne : Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
- Entretiens téléphoniques : As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
- Enquêtes en ligne : Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.
How We Help Businesses Make Consumer-centric, Data-driven Decisions
Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.
Nous comprenons que naviguer dans le paysage commercial contemporain est complexe. Nos méthodologies de recherche sophistiquées, nos analyses de données et de renseignements, ainsi que notre connaissance inégalée des marchés, des cultures et des mentalités des consommateurs en constante évolution, peuvent faire une différence pour votre entreprise et vous positionner en bonne position pour réussir dans cette ère nouvelle et difficile.
Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.
The Industries Our Market Research Services Cover
Le groupe de discussion en ligne est une méthode dans laquelle les répondants et le modérateur discutent de sujets via audio, vidéo ou chat. Les clients peuvent également observer en temps réel. Les professionnels B2B sont occupés et cette méthode peut être plus pratique.
Un autre avantage du groupe de discussion en ligne est qu'il peut rassembler des répondants répartis dans de vastes zones géographiques, ce qui peut être particulièrement utile dans des secteurs spécialisés et de niche. Les groupes en ligne peuvent constituer un moyen rentable, pratique et efficace de générer des informations qualitatives.
Inside the Consumer Market Research Toolbox
Key Insights You Can’t Afford to Miss
✅ Focus group recruitment in New York requires psychological targeting and cultural intelligence that demographic approaches completely miss
✅ Successful recruitment captures urban economic realities where income doesn’t predict spending power or purchasing priorities
✅ Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes
✅ Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences
✅ Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for
✅ Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights
✅ Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches
✅ Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity
✅ Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity
✅ Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities
Advertising and Media
- Entretiens approfondis avec des dirigeants qui achètent de la publicité en Asie, en Amérique latine et en Europe, évaluant la manière dont ils dépensent leurs budgets publicitaires et leurs besoins médiatiques.
Fashion and Apparel
- Étude quantitative sur l'habillement au Royaume-Uni et en Allemagne
- Etude de marché aux Etats-Unis pour les vêtements pour femmes
- Etude de marché aux Etats-Unis pour les vêtements pour bébés
- Etude de marché aux USA pour les maillots de bain
- Etude de marché aux Etats-Unis pour la mode masculine
- Etude de marché aux USA pour les tissus
- Etude de marché pour les vêtements et accessoires haut de gamme pour femmes
- Etude de marché des sneakers au Japon
- Étude Intercept sur les magasins de vêtements de niveau intermédiaire en France, en Espagne et en Corée du Sud
Automobile
- Etude qualitative mondiale auprès des conducteurs et consommateurs automobiles en Argentine, Brésil, France, Allemagne, Hong Kong, Italie, Japon, Malaisie, Pays-Bas, Norvège,
- Porto Rico, Singapour, la Thaïlande et le Royaume-Uni.
- Enquête américaine auprès des consommateurs pour déterminer leurs attitudes concernant l'utilisation de l'essence super
- Réalisation de groupes de discussion avec des consommateurs ayant acheté des voitures haut de gamme
Non-alcoholic Beverages
- Analyse du marché des cafetières japonaises
- Organisation d'un panel de discussion de mères et de personnes seules pour un fabricant de jus
- Organisation de groupes de discussion pour une entreprise mondiale de boissons
- Enquête d'information sur le marché pour déterminer la taille du marché, le potentiel et la distribution optimale d'une boisson du Mexique vers l'Inde
Alcoholic Beverages
- Animation de groupes de discussion pour une nouvelle canette de bière aux États-Unis
- Étude quantitative pour un nouveau concept de produit pour la bière aux États-Unis
- Animation de groupes de discussion sur la vodka aux États-Unis
Cartes de crédit
- Réalisation d'une étude quantitative mondiale sur l'utilisation des cartes de crédit par les consommateurs en Europe, en Afrique du Sud, au Moyen-Orient, en Asie et en Amérique latine.
Études sur les préférences des consommateurs
- Une étude quantitative qui a déterminé les préférences des consommateurs pour les équipements d'imagerie
- Interviewé des femmes aisées pour étudier leurs habitudes de dépenses
- Réalisation d'une étude pour déterminer si le magasin d'une marque particulière est conforme ou non à son identité de marque globale
Études de lectorat consommateur - Évaluation des tendances de lecture des publications en Amérique latine, déterminant qui lit des magazines sélectionnés, leurs attitudes et leur niveau d'utilisation
Études de veille concurrentielle - Une étude quantitative couvrant les États-Unis, Porto Rico et la République dominicaine pour déterminer quels produits compétitifs sont fabriqués dans ces pays et comment ils sont promus.
- Etude de business intelligence sur l'environnement concurrentiel du marché de la coutellerie en Europe et en Amérique Latine
- Recherche sur le terrain pour localiser et acheter des machines à café compétitives au Royaume-Uni, en Espagne et en Allemagne
- Évaluation de systèmes de filtration d'air compétitifs pour les consommateurs en Italie, en France, en Allemagne, au Royaume-Uni et en Espagne
- Évaluation concurrentielle des produits de traitement de l'air et des systèmes de filtration
- Profils des concurrents des grandes entreprises de produits de consommation : leur stratégie mondiale, la mondialisation des produits clés, les succès et les échecs de leur marque mondiale.
- Analyse concurrentielle des départements R&D des grandes entreprises de produits de consommation
- Étude d'information sur le marché couvrant les offres de vêtements et de vêtements pour bébés des grands détaillants du secteur de la vente au détail.
- Création d'un profil de concurrent pour une grande entreprise de produits de consommation
- Évaluation concurrentielle de la stratégie mondiale pour un fournisseur de biens de consommation et d'aliments emballés
- Analyse de la réorganisation d'un acteur majeur de l'industrie des produits de grande consommation et de ses implications pour l'entreprise
- Entretiens en magasin avec des propriétaires d'entreprise à Chinatown, New York
- Étude de veille concurrentielle sur les marchés des lentilles de contact et des solutions de contact aux États-Unis
- Réalisation d'une analyse concurrentielle sur les marchés des soins aromatiques et des destructeurs d'insectes aux États-Unis
Need more information about Consumer Market Research? Contact us now
Frequently Asked Questions (FAQs)
What is the role of consumer market research?
Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.
How to conduct consumer market research?
To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.
What is the overall aim of market research?
The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.
What are the limitations of consumer research?
Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.
Why do you choose consumer market research?
Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.
How to reduce risk in market research?
To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.
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À propos de SIS International
SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.
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