Consumer Market Research Services for Smarter Business Decisions
With consumer market research, you can figure out the latest market trends and adapt your company’s products to meet your audience’s needs.
You can’t make your business stand out and thrive using dry data sets.
No.
What you need is accurate market research reports that will help the relevant stakeholders make informed decisions. Only this way can you fulfill consumer expectations and demands.
Collaborating with SIS International allows your company to enjoy our data-driven consumer market research services and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.
… But before that, let’s see what consumer market research actually is.
Table of Contents
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O que é pesquisa de mercado consumidor?
A pesquisa de mercado consumidor visa analisar os consumidores-alvo das empresas. É a arte e a ciência de compreender as preferências, motivações, comportamentos e padrões de compra dos consumidores. Esta pesquisa frequentemente emprega métodos qualitativos (como grupos focais ou entrevistas individuais) e métodos quantitativos (como pesquisas ou análise de dados).
At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.
Além disso, a pesquisa de mercado consumidor não é estática. As preferências dos consumidores evoluem, surgem novas tendências e a dinâmica do mercado muda. Para acompanhar o ritmo, as empresas devem atualizar continuamente a sua compreensão do cenário do mercado.
Why is Consumer Market Research Important for Modern Businesses?
Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.
Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.
Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.
Who Needs Consumer Market Research Solutions?
✔️ Empresas across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.
✔️ Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.
✔️ Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.
✔️ Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.
✔️ Revendedores use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.
✔️ Investidores use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.
Key Components That Make Consumer Market Research Successful
Alcançar resultados significativos a partir de pesquisas de mercado de consumo requer planejamento e execução cuidadosos. Aqui estão alguns fatores críticos de sucesso a serem considerados:
- Coleta de dados de qualidade: A qualidade dos dados recolhidos tem um impacto significativo na validade e fiabilidade dos resultados da investigação. A utilização de métodos rigorosos de recolha de dados, tais como inquéritos, entrevistas e grupos focais, e a garantia de tamanhos de amostra representativos são fundamentais para obter informações precisas sobre os comportamentos e atitudes dos consumidores.
- Análise Eficaz: Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
- Insights acionáveis: The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
- Aprendizado contínuo: Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.
Table 1. Consumer Market Research: Industry Data & Strategic Insights
Consumer Market Research: Industry Data & Strategic Insights
| Research Category | Key Industry Data | Strategic Impact | Fonte |
|---|---|---|---|
| Market Size Growth | $130B to $142B industry growth (2022-2023) | 9.2% year-over-year expansion | ESOMAR Global Report 2024 |
| Consumer Confidence | Consumer Confidence Index rose 12.3 points to 98.0 in May 2025 | Strong economic sentiment | Conference Board May 2025 |
| Gen Z Economic Impact | $8.9T added to global economy by 2035, spending grows 2x faster | Critical demographic shift | McKinsey State of Consumer 2025 |
| AI Adoption in Research | 89% of researchers using AI tools regularly or experimenting | Technology transformation | Qualtrics Market Research Trends |
| Pesquisa de mídia social | 32% of consumers use social media for product research (up from 27%) | Digital-first behavior | McKinsey Consumer Survey 2025 |
| Research ROI Challenge | 61% of senior marketers struggle to prove marketing ROI | Measurement opportunity | Duke University CMO Survey |
| Trade-Down Behavior | 75% of consumers traded down in Q1 2025 due to price sensitivity | Value-focused decisions | McKinsey US Consumer Q1 2025 |
| Food Delivery Growth | Share of global food service spending: 9% (2019) to 21% (2024) | Convenience demand surge | Euromonitor International 2025 |
| Qualitative Research Demand | 74% of AI-using researchers see increased demand for qualitative studies | Human insight value | Qualtrics Research Trends 2024 |
| Financial Well-being Index | Global index at 100.8 in April 2025, down from prior year | Economic sentiment shift | Deloitte ConsumerSignals |
| Baby Boomer Digital Shift | Growing video app usage, 13% increase in influencer following (2020-2023) | Cross-generational digital | GWI Consumer Trends 2025 |
| Research Professional Security | 92% of market research professionals feel secure in their roles | Industry stability | Industry Professional Survey |
| Price Concern Dominance | 43% of US consumers cite rising prices as top concern | Value proposition focus | McKinsey ConsumerWise 2025 |
| AI Response Authenticity | 49% of researchers concerned about distinguishing real vs AI responses | Quality control challenge | Qualtrics AI Research Report |
| Spending Intent Recovery | 38% expect finances to improve within next year (down from 41%) | Cautious optimism | Deloitte Financial Well-being |
| Campaign Research Impact | 5% improvement in strategic direction significantly impacts ROI on millions spent | Research optimization value | Marketing Effectiveness Research |
| Gen Z Income Growth | Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age | Generational wealth shift | GfK, NielsenIQ, World Data Lab |
| Purchase Planning Increase | Significant increases in home, car, and vacation purchase intentions after May 2025 | Economic confidence boost | Conference Board Consumer Survey |
What Can Businesses Expect from SIS International’s Consumer Market Research Services?
O SIS fornece insights acionáveis e resultados tangíveis para empresas que buscam compreender seu público-alvo e a dinâmica do mercado. Aqui estão os resultados esperados que as empresas podem esperar dos serviços de pesquisa de mercado consumidor da SIS International:
- Informações abrangentes: SIS Internacional conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
- Recomendações Estratégicas: SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
- Inteligencia competitiva: We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
- Validação de Mercado: Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
- Segmentação de clientes: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
- Impacto mensurável: Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.
How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?
Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.
They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:
- Grupos de foco: Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.
- Entrevistas aprofundadas ou individuais: Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
- Entrevistas em vídeo on-line: Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
- Entrevistas por telefone: As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
- Pesquisas on-line: Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.
How We Help Businesses Make Consumer-centric, Data-driven Decisions
Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.
Entendemos que navegar no cenário empresarial contemporâneo é complexo. Nossas sofisticadas metodologias de pesquisa, análise de dados e inteligência e insights incomparáveis sobre mercados, culturas e mentalidades de consumidores em constante mudança podem fazer a diferença para sua empresa e posicioná-la bem para ter sucesso nesta era nova e desafiadora.
Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.
The Industries Our Market Research Services Cover
O Focus Group Online é um método no qual os entrevistados e o moderador discutem tópicos por meio de áudio, vídeo ou chat. Os clientes também podem observar em tempo real. Os profissionais B2B estão ocupados e esse método pode ser mais conveniente.
Outra vantagem do grupo focal online é que ele pode reunir entrevistados em vastas regiões geográficas, o que pode ser particularmente útil em nichos de indústrias especializados. Os grupos online podem ser uma forma econômica, conveniente e eficiente de gerar insights qualitativos.
Inside the Consumer Market Research Toolbox
Key Insights You Can’t Afford to Miss
✅ Focus group recruitment in New York requires psychological targeting and cultural intelligence that demographic approaches completely miss
✅ Successful recruitment captures urban economic realities where income doesn’t predict spending power or purchasing priorities
✅ Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes
✅ Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences
✅ Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for
✅ Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights
✅ Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches
✅ Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity
✅ Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity
✅ Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities
Advertising and Media
- Entrevistas aprofundadas com executivos que compram publicidade na Ásia, na América Latina e na Europa, avaliando como gastam os seus orçamentos de publicidade e as suas necessidades de mídia.
Fashion and Apparel
- Estudo quantitativo sobre vestuário no Reino Unido e na Alemanha
- Estudo de mercado nos EUA para vestuário feminino
- Estudo de mercado nos EUA para roupas infantis
- Estudo de mercado nos EUA para moda praia
- Estudo de mercado nos EUA para moda masculina
- Estudo de mercado nos EUA para tecidos
- Estudo de mercado para roupas e acessórios femininos de luxo
- Estudo de mercado para tênis no Japão
- Estudo da Intercept sobre lojas de vestuário de nível médio na França, Espanha e Coreia do Sul
Automotivo
- Estudo qualitativo global de motoristas e consumidores de automóveis na Argentina, Brasil, França, Alemanha, Hong Kong, Itália, Japão, Malásia, Holanda, Noruega,
- Porto Rico, Singapura, Tailândia e Reino Unido.
- Pesquisa dos EUA com consumidores para determinar suas atitudes em relação ao uso de gasolina premium
- Conduzi grupos focais com consumidores que compraram carros de última geração
Non-alcoholic Beverages
- Análise do mercado de cafeteiras japonesas
- Organizou um painel de discussão de mães e pessoas solteiras para um fabricante de sucos
- Conduziu grupos focais para empresa global de bebidas
- Pesquisa de inteligência de mercado para determinar o tamanho do mercado, o potencial e a distribuição ideal de uma bebida do México para a Índia
Alcoholic Beverages
- Conduziu grupos focais para uma nova lata de cerveja nos EUA
- Estudo quantitativo para um novo conceito de produto para cerveja nos EUA
- Conduziu grupos focais para vodka nos EUA
Cartões de crédito
- Conduziu um estudo quantitativo global sobre o uso de cartão de crédito pelo consumidor na Europa, África do Sul, Oriente Médio, Ásia e América Latina
Estudos de preferência do consumidor
- Um estudo quantitativo que determinou as preferências dos consumidores por equipamentos de imagem
- Entrevistei mulheres ricas para estudar seus hábitos de consumo
- Conduziu um estudo para determinar se a loja de uma determinada marca está ou não em conformidade com sua identidade geral de marca
Estudos de leitores do consumidor - Avaliação das tendências de leitura de publicações na América Latina, determinando quem lê as revistas selecionadas e suas atitudes e nível de uso
Estudos de Inteligência Competitiva - Um estudo quantitativo abrangendo os EUA, Porto Rico e a República Dominicana para determinar quais produtos competitivos são produzidos nesses países e como são promovidos
- Estudo de business intelligence sobre o ambiente competitivo do mercado de cutelaria na Europa e na América Latina
- Pesquisa de campo para localizar e comprar produtos competitivos para cafeteiras no Reino Unido, Espanha e Alemanha
- Avaliação de sistemas de filtragem de ar competitivos para consumidores na Itália, França, Alemanha, Reino Unido e Espanha
- Avaliação competitiva de produtos de tratamento de ar e sistemas de filtragem
- Perfis dos concorrentes das principais empresas de produtos de consumo: sua estratégia global, globalização de produtos-chave, sucessos e fracassos de marcas globais
- Análise competitiva dos departamentos de P&D de grandes empresas de produtos de consumo
- Estudo de inteligência de mercado abrangendo ofertas de vestuário e roupas infantis de comerciantes de massa no setor de varejo
- Criou um perfil de concorrente para uma grande empresa de produtos de consumo
- Avaliação competitiva da estratégia global para fornecedores de bens de consumo e alimentos embalados
- Análise da reorganização de um importante player da indústria de produtos de consumo e suas implicações para a empresa
- Entrevistas em lojas com proprietários de empresas em Chinatown, Nova York
- Estudo de Inteligência Competitiva sobre os Mercados de Lentes de Contato e Soluções de Contato nos EUA
- Conduziu uma análise da concorrência nos mercados de aromatizantes e matadores de insetos nos EUA
Need more information about Consumer Market Research? Contact us now
Frequently Asked Questions (FAQs)
What is the role of consumer market research?
Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.
How to conduct consumer market research?
To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.
What is the overall aim of market research?
The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.
What are the limitations of consumer research?
Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.
Why do you choose consumer market research?
Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.
How to reduce risk in market research?
To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.
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Sobre SIS Internacional
SIS Internacional oferece pesquisa quantitativa, qualitativa e estratégica. Fornecemos dados, ferramentas, estratégias, relatórios e insights para a tomada de decisões. Também realizamos entrevistas, pesquisas, grupos focais e outros métodos e abordagens de Pesquisa de Mercado. Entre em contato conosco para o seu próximo projeto de pesquisa de mercado.
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