Consumer Market Research Services for Smarter Business Decisions
With consumer market research, you can figure out the latest market trends and adapt your company’s products to meet your audience’s needs.
You can’t make your business stand out and thrive using dry data sets.
No.
What you need is accurate market research reports that will help the relevant stakeholders make informed decisions. Only this way can you fulfill consumer expectations and demands.
Collaborating with SIS International allows your company to enjoy our data-driven consumer market research services and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.
… But before that, let’s see what consumer market research actually is.
Table of Contents
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Wat is consumentenmarktonderzoek?
Consumentenmarktonderzoek is gericht op het analyseren van de doelgroep van bedrijven. Het is de kunst en wetenschap van het begrijpen van de voorkeuren, motivaties, gedragingen en kooppatronen van consumenten. Dit onderzoek maakt vaak gebruik van kwalitatieve methoden (zoals focusgroepen of één-op-één-interviews) en kwantitatieve methoden (zoals enquêtes of data-analyse).
At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.
Bovendien is consumentenmarktonderzoek niet statisch. Consumentenvoorkeuren evolueren, nieuwe trends ontstaan en de marktdynamiek verandert. Om gelijke tred te houden, moeten bedrijven hun inzicht in het marktlandschap voortdurend actualiseren.
Why is Consumer Market Research Important for Modern Businesses?
Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.
Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.
Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.
Who Needs Consumer Market Research Solutions?
✔️ Companies across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.
✔️ Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.
✔️ Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.
✔️ Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.
✔️ Detailhandelaren use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.
✔️ Investeerders use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.
Key Components That Make Consumer Market Research Successful
Het behalen van zinvolle resultaten uit consumentenmarktonderzoek vereist zorgvuldige planning en uitvoering. Hier zijn enkele kritische succesfactoren om te overwegen:
- Kwaliteitsgegevensverzameling: De kwaliteit van de verzamelde gegevens heeft een aanzienlijke impact op de validiteit en betrouwbaarheid van onderzoeksresultaten. Het gebruiken van rigoureuze methoden voor gegevensverzameling, zoals enquêtes, interviews en focusgroepen, en het garanderen van representatieve steekproefgroottes zijn cruciaal voor het verkrijgen van nauwkeurige inzichten in consumentengedrag en -attitudes.
- Effectieve analyse: Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
- Bruikbare inzichten: The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
- Continue leeractiviteit: Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.
Table 1. Consumer Market Research: Industry Data & Strategic Insights
Consumer Market Research: Industry Data & Strategic Insights
| Research Category | Key Industry Data | Strategic Impact | Source |
|---|---|---|---|
| Market Size Growth | $130B to $142B industry growth (2022-2023) | 9.2% year-over-year expansion | ESOMAR Global Report 2024 |
| Consumer Confidence | Consumer Confidence Index rose 12.3 points to 98.0 in May 2025 | Strong economic sentiment | Conference Board May 2025 |
| Gen Z Economic Impact | $8.9T added to global economy by 2035, spending grows 2x faster | Critical demographic shift | McKinsey State of Consumer 2025 |
| AI Adoption in Research | 89% of researchers using AI tools regularly or experimenting | Technology transformation | Qualtrics Market Research Trends |
| Onderzoek naar sociale media | 32% of consumers use social media for product research (up from 27%) | Digital-first behavior | McKinsey Consumer Survey 2025 |
| Research ROI Challenge | 61% of senior marketers struggle to prove marketing ROI | Measurement opportunity | Duke University CMO Survey |
| Trade-Down Behavior | 75% of consumers traded down in Q1 2025 due to price sensitivity | Value-focused decisions | McKinsey US Consumer Q1 2025 |
| Food Delivery Growth | Share of global food service spending: 9% (2019) to 21% (2024) | Convenience demand surge | Euromonitor International 2025 |
| Qualitative Research Demand | 74% of AI-using researchers see increased demand for qualitative studies | Human insight value | Qualtrics Research Trends 2024 |
| Financial Well-being Index | Global index at 100.8 in April 2025, down from prior year | Economic sentiment shift | Deloitte ConsumerSignals |
| Baby Boomer Digital Shift | Growing video app usage, 13% increase in influencer following (2020-2023) | Cross-generational digital | GWI Consumer Trends 2025 |
| Research Professional Security | 92% of market research professionals feel secure in their roles | Industry stability | Industry Professional Survey |
| Price Concern Dominance | 43% of US consumers cite rising prices as top concern | Value proposition focus | McKinsey ConsumerWise 2025 |
| AI Response Authenticity | 49% of researchers concerned about distinguishing real vs AI responses | Quality control challenge | Qualtrics AI Research Report |
| Spending Intent Recovery | 38% expect finances to improve within next year (down from 41%) | Cautious optimism | Deloitte Financial Well-being |
| Campaign Research Impact | 5% improvement in strategic direction significantly impacts ROI on millions spent | Research optimization value | Marketing Effectiveness Research |
| Gen Z Income Growth | Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age | Generational wealth shift | GfK, NielsenIQ, World Data Lab |
| Purchase Planning Increase | Significant increases in home, car, and vacation purchase intentions after May 2025 | Economic confidence boost | Conference Board Consumer Survey |
What Can Businesses Expect from SIS International’s Consumer Market Research Services?
SIS levert bruikbare inzichten en tastbare resultaten aan bedrijven die hun doelgroep en marktdynamiek willen begrijpen. Dit zijn de verwachte resultaten die bedrijven kunnen verwachten van de consumentenmarktonderzoeksdiensten van SIS International:
- Uitgebreide inzichten: SIS Internationaal conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
- Strategische aanbevelingen: SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
- Concurrentie-informatie: We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
- Marktvalidatie: Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
- Klantensegmentatie: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
- Meetbare impact: Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.
How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?
Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.
They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:
- Focusgroepen: Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.
- Diepte- of één-op-één-interviews: Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
- Online video-interviews: Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
- Telefonische interviews: As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
- Online enquêtes: Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.
How We Help Businesses Make Consumer-centric, Data-driven Decisions
Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.
Wij begrijpen dat het navigeren door het hedendaagse zakelijke landschap complex is. Onze geavanceerde onderzoeksmethodologieën, data- en intelligence-analyse en ongeëvenaarde inzichten in voortdurend veranderende markten, culturen en consumentenmentaliteiten kunnen een verschil maken voor uw bedrijf en u goed positioneren om te slagen in dit nieuwe en uitdagende tijdperk.
Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.
The Industries Our Market Research Services Cover
De Online Focus Group is een methode waarbij respondenten en de moderator onderwerpen bespreken via audio, video of chat. Klanten kunnen ook in realtime observeren. B2B-professionals zijn druk en deze methode kan handiger zijn.
Een ander voordeel van de online focusgroep is dat het respondenten kan verzamelen over grote geografische gebieden, wat met name handig kan zijn in gespecialiseerde niche-industrieën. Online groepen kunnen een kosteneffectieve, handige en efficiënte manier zijn om kwalitatief inzicht te genereren.
Inside the Consumer Market Research Toolbox
Key Insights You Can’t Afford to Miss
✅ Focus group recruitment in New York requires psychological targeting and cultural intelligence that demographic approaches completely miss
✅ Successful recruitment captures urban economic realities where income doesn’t predict spending power or purchasing priorities
✅ Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes
✅ Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences
✅ Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for
✅ Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights
✅ Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches
✅ Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity
✅ Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity
✅ Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities
Advertising and Media
- Diepte-interviews met leidinggevenden die reclame inkopen in Azië, Latijns-Amerika en Europa, waarin wordt geëvalueerd hoe zij hun reclamebudgetten besteden en wat hun mediabehoeften zijn.
Fashion and Apparel
- Kwantitatief onderzoek naar kleding in het Verenigd Koninkrijk en Duitsland
- Marktonderzoek in de VS voor dameskleding
- Marktonderzoek in de VS voor babykleding
- Marktonderzoek in de VS voor badkleding
- Marktonderzoek in de VS voor herenkleding
- Marktonderzoek in de VS voor stoffen
- Marktonderzoek naar luxe dameskleding en accessoires
- Marktonderzoek voor sneakers in Japan
- Intercept-onderzoek naar kledingwinkels in het middensegment in Frankrijk, Spanje en Zuid-Korea
Automobiel
- Wereldwijd kwalitatief onderzoek naar automobilisten en consumenten in Argentinië, Brazilië, Frankrijk, Duitsland, Hong Kong, Italië, Japan, Maleisië, Nederland, Noorwegen,
- Puerto Rico, Singapore, Thailand en het Verenigd Koninkrijk.
- Amerikaans onderzoek onder consumenten om hun houding ten opzichte van het gebruik van premium benzine te bepalen
- Focusgroepen gehouden met consumenten die luxe auto's hebben gekocht
Non-alcoholic Beverages
- Analyse van de markt voor Japanse koffiezetapparaten
- Organiseerde een discussiepanel van moeders en alleenstaanden voor een sapfabrikant
- Focusgroepen geleid voor wereldwijd drankenbedrijf
- Marktonderzoek om de omvang van de markt, het potentieel en de optimale distributie van een drankproduct uit Mexico naar India te bepalen
Alcoholic Beverages
- Focusgroepen geleid voor een nieuw bierblikje in de VS
- Kwantitatieve studie voor een nieuw productconcept voor bier in de VS
- Focusgroepen voor wodka in de VS gehouden
Creditcards
- Een wereldwijde kwantitatieve studie uitgevoerd naar het gebruik van creditcards door consumenten in Europa, Zuid-Afrika, het Midden-Oosten, Azië en Latijns-Amerika
Consumentenvoorkeurstudies
- Een kwantitatief onderzoek dat de voorkeuren van consumenten voor beeldvormingsapparatuur vaststelde
- Interviewde rijke vrouwen om hun uitgavenpatroon te bestuderen
- Er is een onderzoek uitgevoerd om te bepalen of de winkel van een bepaald merk wel of niet overeenkomt met de algehele merkidentiteit
Consumentenonderzoeken naar lezerspubliek - Evaluatie van leestrends voor publicaties in Latijns-Amerika, vaststellen wie geselecteerde tijdschriften leest en wat hun houding en gebruiksniveau is
Competitieve inlichtingenstudies - Een kwantitatief onderzoek in de VS, Puerto Rico en de Dominicaanse Republiek om te bepalen welke concurrerende producten in die landen worden geproduceerd en hoe deze worden gepromoot
- Business intelligence-onderzoek naar de concurrentieomgeving van de bestekmarkt in Europa en Latijns-Amerika
- Veldonderzoek om concurrerende koffiezetapparaten in het Verenigd Koninkrijk, Spanje en Duitsland te vinden en te kopen
- Evaluatie van concurrerende luchtfiltersystemen voor consumenten in Italië, Frankrijk, Duitsland, het Verenigd Koninkrijk en Spanje
- Concurrerende evaluatie van luchtbehandelingsproducten en filtersystemen
- Concurrentieprofielen van grote consumentenproductenbedrijven: hun wereldwijde strategie, globalisering van belangrijke producten, wereldwijde merksuccessen en mislukkingen
- Concurrentieanalyse van de R&D-afdelingen van grote consumentenproductenbedrijven
- Marktonderzoek naar het aanbod van kleding en babykleding van groothandelaren in de detailhandel
- Een concurrentieprofiel gemaakt voor een groot consumentenproductenbedrijf
- Wereldwijde strategie voor concurrentiebeoordeling voor leveranciers van consumptiegoederen en verpakte voedingsmiddelen
- Analyse van de reorganisatie van een belangrijke speler in de consumentenproductenindustrie en de implicaties daarvan voor het bedrijf
- Interviews in de winkel met ondernemers in Chinatown, New York
- Concurrentie-intelligentieonderzoek naar de markt voor contactlenzen en contactlensoplossingen in de VS
- Heeft een concurrentieanalyse uitgevoerd op de markten voor aromaverzorging en insectendoders in de VS
Need more information about Consumer Market Research? Contact us now
Frequently Asked Questions (FAQs)
What is the role of consumer market research?
Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.
How to conduct consumer market research?
To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.
What is the overall aim of market research?
The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.
What are the limitations of consumer research?
Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.
Why do you choose consumer market research?
Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.
How to reduce risk in market research?
To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.
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Over SIS Internationaal
SIS Internationaal biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategieën, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enquêtes, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit. Neem contact met ons op voor uw volgende marktonderzoeksproject.
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