Consumer Market Research Services for Smarter Business Decisions
With consumer market research, you can figure out the latest market trends and adapt your company’s products to meet your audience’s needs.
You can’t make your business stand out and thrive using dry data sets.
No.
What you need is accurate market research reports that will help the relevant stakeholders make informed decisions. Only this way can you fulfill consumer expectations and demands.
Collaborating with SIS International allows your company to enjoy our data-driven consumer market research services and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.
… But before that, let’s see what consumer market research actually is.
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什麼是消費者市場研究？
消費者市場研究旨在分析企業的目標消費者。這是了解消費者的偏好、動機、行為和購買模式的藝術和科學。本研究通常採用質性方法（如焦點小組或一對一訪談）和量化方法（如調查或資料分析）。
At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.
此外，消費者市場研究也不是一成不變的。消費者偏好不斷變化，新趨勢出現，市場動態改變。為了跟上步伐，企業必須不斷更新對市場格局的理解。
Why is Consumer Market Research Important for Modern Businesses?
Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.
Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.
Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.
Who Needs Consumer Market Research Solutions?
✔️ 公司 across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.
✔️ Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.
✔️ Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.
✔️ Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.
✔️ 零售商 use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.
✔️ 投資者 use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.
Key Components That Make Consumer Market Research Successful
從消費者市場研究中獲得有意義的結果需要仔細的規劃和執行。以下是一些需要考慮的關鍵成功因素：
- 品質數據收集： 收集的數據品質顯著影響研究結果的有效性和可靠性。採用嚴格的資料收集方法，例如調查、訪談和焦點小組，並確保樣本量具有代表性，對於準確洞察消費者行為和態度至關重要。
- 有效分析： Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
- 可行的見解： The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
- 持續學習： Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.
Table 1. Consumer Market Research: Industry Data & Strategic Insights
Consumer Market Research: Industry Data & Strategic Insights
| Research Category | Key Industry Data | Strategic Impact | Source |
|---|---|---|---|
| Market Size Growth | $130B to $142B industry growth (2022-2023) | 9.2% year-over-year expansion | ESOMAR Global Report 2024 |
| Consumer Confidence | Consumer Confidence Index rose 12.3 points to 98.0 in May 2025 | Strong economic sentiment | Conference Board May 2025 |
| Gen Z Economic Impact | $8.9T added to global economy by 2035, spending grows 2x faster | Critical demographic shift | McKinsey State of Consumer 2025 |
| AI Adoption in Research | 89% of researchers using AI tools regularly or experimenting | Technology transformation | Qualtrics Market Research Trends |
| Social Media Research | 32% of consumers use social media for product research (up from 27%) | Digital-first behavior | McKinsey Consumer Survey 2025 |
| Research ROI Challenge | 61% of senior marketers struggle to prove marketing ROI | Measurement opportunity | Duke University CMO Survey |
| Trade-Down Behavior | 75% of consumers traded down in Q1 2025 due to price sensitivity | Value-focused decisions | McKinsey US Consumer Q1 2025 |
| Food Delivery Growth | Share of global food service spending: 9% (2019) to 21% (2024) | Convenience demand surge | Euromonitor International 2025 |
| Qualitative Research Demand | 74% of AI-using researchers see increased demand for qualitative studies | Human insight value | Qualtrics Research Trends 2024 |
| Financial Well-being Index | Global index at 100.8 in April 2025, down from prior year | Economic sentiment shift | Deloitte ConsumerSignals |
| Baby Boomer Digital Shift | Growing video app usage, 13% increase in influencer following (2020-2023) | Cross-generational digital | GWI Consumer Trends 2025 |
| Research Professional Security | 92% of market research professionals feel secure in their roles | Industry stability | Industry Professional Survey |
| Price Concern Dominance | 43% of US consumers cite rising prices as top concern | Value proposition focus | McKinsey ConsumerWise 2025 |
| AI Response Authenticity | 49% of researchers concerned about distinguishing real vs AI responses | Quality control challenge | Qualtrics AI Research Report |
| Spending Intent Recovery | 38% expect finances to improve within next year (down from 41%) | Cautious optimism | Deloitte Financial Well-being |
| Campaign Research Impact | 5% improvement in strategic direction significantly impacts ROI on millions spent | Research optimization value | Marketing Effectiveness Research |
| Gen Z Income Growth | Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age | Generational wealth shift | GfK, NielsenIQ, World Data Lab |
| Purchase Planning Increase | Significant increases in home, car, and vacation purchase intentions after May 2025 | Economic confidence boost | Conference Board Consumer Survey |
What Can Businesses Expect from SIS International’s Consumer Market Research Services?
SIS 為尋求了解目標受眾和市場動態的企業提供可行的見解和切實的結果。以下是企業可以從 SIS International 的消費者市場研究服務中獲得的預期結果：
- 綜合見解： SIS國際 conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
- 策略建議： SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
- 競爭情報： We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
- 市場驗證： Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
- 客戶細分： SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
- 可衡量的影響： Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.
How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?
Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.
They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:
- 焦點小組： Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.
- 深度訪談或一對一訪談： Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
- 線上視訊訪談： Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
- 電話訪問： As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
- 線上調查： Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.
How We Help Businesses Make Consumer-centric, Data-driven Decisions
Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.
我們知道，駕馭當代商業格局是複雜的。我們先進的研究方法、數據和情報分析，以及對不斷變化的市場、文化和消費者心態的無與倫比的洞察力，可以為您的公司帶來改變，並使您在這個充滿挑戰的新時代取得成功。
Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.
The Industries Our Market Research Services Cover
線上焦點小組是受訪者和主持人透過音訊、視訊或聊天討論主題的一種方法。客戶還可以即時觀察。 B2B專業人士比較忙，這個方法可以更方便。
線上焦點小組的另一個優點是，它可以聚集廣大地區的受訪者，這對專門的利基產業特別有幫助。線上群組是一種經濟高效、方便且高效的生成定性洞察的方式。
Inside the Consumer Market Research Toolbox
Key Insights You Can’t Afford to Miss
✅ Focus group recruitment in New York requires psychological targeting and cultural intelligence that demographic approaches completely miss
✅ Successful recruitment captures urban economic realities where income doesn’t predict spending power or purchasing priorities
✅ Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes
✅ Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences
✅ Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for
✅ Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights
✅ Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches
✅ Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity
✅ Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity
✅ Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities
Advertising and Media
- 對在亞洲、拉丁美洲和歐洲購買廣告的高階主管進行深入訪談，評估他們如何花費廣告預算和媒體需求。
Fashion and Apparel
- 英國和德國服裝的量化研究
- 美國女裝市場研究
- 美國嬰兒服裝市場研究
- 美國泳裝市場研究
- 美國男裝市場研究
- 美國布料市場研究
- 高檔女裝及配件的市場研究
- 日本運動鞋市場研究
- 法國、西班牙、韓國中檔服飾店攔截研究
汽車
- 對阿根廷、巴西、法國、德國、香港、義大利、日本、馬來西亞、荷蘭、挪威的汽車駕駛和消費者進行的全球定性研究
- 波多黎各、新加坡、泰國和英國。
- 美國消費者調查以確定他們對使用優質汽油的態度
- 與購買高端汽車的消費者進行焦點小組討論
Non-alcoholic Beverages
- 日本咖啡機市場分析
- 為果汁製造商組織了母親和單身人士的討論小組
- 為全球飲料公司進行焦點小組討論
- 市場情報調查，以確定飲料產品從墨西哥到印度的市場規模、潛力和最佳分銷
Alcoholic Beverages
- 在美國為新啤酒罐進行焦點小組討論
- 美國啤酒新產品概念的定量研究
- 在美國進行伏特加焦點小組
信用卡
- 對歐洲、南非、中東、亞洲和拉丁美洲的消費者信用卡使用情況進行了全球定量研究
消費者偏好研究
- 確定消費者對影像設備偏好的定量研究
- 訪問富裕女性以研究她們的消費習慣
- 進行了一項研究以確定特定品牌的商店是否符合其整體品牌形象
消費者讀者研究 - 評估拉丁美洲出版物的閱讀趨勢，確定誰閱讀選定的雜誌及其態度和使用水平
競爭情報研究 - 一項涵蓋美國、波多黎各和多明尼加共和國的定量研究，以確定這些國家生產哪些有競爭力的產品以及如何推廣它們
- 關於歐洲和拉丁美洲餐具市場競爭環境的商業情報研究
- 進行實地研究，在英國、西班牙和德國尋找和購買有競爭力的咖啡機產品
- 針對義大利、法國、德國、英國和西班牙消費者的競爭性空氣過濾系統評估
- 空氣處理產品和過濾系統的競爭性評估
- 主要消費品公司的競爭對手概況：其全球策略、主要產品的全球化、全球品牌的成功與失敗
- 大型消費品企業研發部門競爭力分析
- 涵蓋零售業大型零售商的服裝和嬰兒服裝產品的市場情報研究
- 為一家主要消費品公司創建競爭對手資料
- 消費品和包裝食品供應商全球策略競爭評估
- 消費品產業主要參與者的重組分析及其對公司的影響
- 紐約唐人街企業主店內採訪
- 美國隱形眼鏡與隱形眼鏡市場競爭情報研究
- 對美國芳香護理和殺蟲劑市場進行競爭對手分析
Need more information about Consumer Market Research? Contact us now
Frequently Asked Questions (FAQs)
What is the role of consumer market research?
Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.
How to conduct consumer market research?
To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.
What is the overall aim of market research?
The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.
What are the limitations of consumer research?
Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.
Why do you choose consumer market research?
Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.
How to reduce risk in market research?
To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.
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關於 SIS 國際
SIS國際 提供定量、定性和策略研究。我們為決策提供數據、工具、策略、報告和見解。我們也進行訪談、調查、焦點小組和其他市場研究方法和途徑。 聯絡我們 為您的下一個市場研究項目。
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