Consumer Market Research Services for Smarter Business Decisions
With consumer market research, you can figure out the latest market trends and adapt your company’s products to meet your audience’s needs.
You can’t make your business stand out and thrive using dry data sets.
No.
What you need is accurate market research reports that will help the relevant stakeholders make informed decisions. Only this way can you fulfill consumer expectations and demands.
Collaborating with SIS International allows your company to enjoy our data-driven consumer market research services and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.
… But before that, let’s see what consumer market research actually is.
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什么是消费者市场研究？
消费者市场研究旨在分析公司的目标消费者。它是了解消费者偏好、动机、行为和购买模式的艺术和科学。这种研究通常采用定性方法（如焦点小组或一对一访谈）和定量方法（如调查或数据分析）。
At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.
此外，消费者市场研究并非一成不变。消费者偏好不断演变，新趋势不断涌现，市场动态也不断变化。为了跟上步伐，企业必须不断更新对市场格局的理解。
Why is Consumer Market Research Important for Modern Businesses?
Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.
Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.
Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.
Who Needs Consumer Market Research Solutions?
✔️ 公司 across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.
✔️ Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.
✔️ Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.
✔️ Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.
✔️ 零售商 use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.
✔️ 投资者 use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.
Key Components That Make Consumer Market Research Successful
要从消费者市场研究中获得有意义的结果，需要仔细规划和执行。以下是需要考虑的一些关键成功因素：
- 质量数据收集： 所收集数据的质量对研究结果的有效性和可靠性有重大影响。采用严格的数据收集方法（如调查、访谈和焦点小组）并确保样本量具有代表性对于准确了解消费者行为和态度至关重要。
- 有效分析： Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
- 切实可行的见解： The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
- 持续学习： Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.
Table 1. Consumer Market Research: Industry Data & Strategic Insights
Consumer Market Research: Industry Data & Strategic Insights
| Research Category | Key Industry Data | Strategic Impact | 来源 |
|---|---|---|---|
| Market Size Growth | $130B to $142B industry growth (2022-2023) | 9.2% year-over-year expansion | ESOMAR Global Report 2024 |
| Consumer Confidence | Consumer Confidence Index rose 12.3 points to 98.0 in May 2025 | Strong economic sentiment | Conference Board May 2025 |
| Gen Z Economic Impact | $8.9T added to global economy by 2035, spending grows 2x faster | Critical demographic shift | McKinsey State of Consumer 2025 |
| AI Adoption in Research | 89% of researchers using AI tools regularly or experimenting | Technology transformation | Qualtrics Market Research Trends |
| 社交媒体研究 | 32% of consumers use social media for product research (up from 27%) | Digital-first behavior | McKinsey Consumer Survey 2025 |
| Research ROI Challenge | 61% of senior marketers struggle to prove marketing ROI | Measurement opportunity | Duke University CMO Survey |
| Trade-Down Behavior | 75% of consumers traded down in Q1 2025 due to price sensitivity | Value-focused decisions | McKinsey US Consumer Q1 2025 |
| Food Delivery Growth | Share of global food service spending: 9% (2019) to 21% (2024) | Convenience demand surge | Euromonitor International 2025 |
| Qualitative Research Demand | 74% of AI-using researchers see increased demand for qualitative studies | Human insight value | Qualtrics Research Trends 2024 |
| Financial Well-being Index | Global index at 100.8 in April 2025, down from prior year | Economic sentiment shift | Deloitte ConsumerSignals |
| Baby Boomer Digital Shift | Growing video app usage, 13% increase in influencer following (2020-2023) | Cross-generational digital | GWI Consumer Trends 2025 |
| Research Professional Security | 92% of market research professionals feel secure in their roles | Industry stability | Industry Professional Survey |
| Price Concern Dominance | 43% of US consumers cite rising prices as top concern | Value proposition focus | McKinsey ConsumerWise 2025 |
| AI Response Authenticity | 49% of researchers concerned about distinguishing real vs AI responses | Quality control challenge | Qualtrics AI Research Report |
| Spending Intent Recovery | 38% expect finances to improve within next year (down from 41%) | Cautious optimism | Deloitte Financial Well-being |
| Campaign Research Impact | 5% improvement in strategic direction significantly impacts ROI on millions spent | Research optimization value | Marketing Effectiveness Research |
| Gen Z Income Growth | Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age | Generational wealth shift | GfK, NielsenIQ, World Data Lab |
| Purchase Planning Increase | Significant increases in home, car, and vacation purchase intentions after May 2025 | Economic confidence boost | Conference Board Consumer Survey |
What Can Businesses Expect from SIS International’s Consumer Market Research Services?
SIS 为寻求了解目标受众和市场动态的企业提供切实可行的见解和切实可行的结果。以下是企业可以从 SIS International 的消费者市场研究服务中预期获得的结果：
- 综合见解： SIS 国际 conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
- 战略建议： SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
- 竞争情报： We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
- 市场验证： Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
- 客户细分： SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
- 可衡量的影响： Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.
How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?
Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.
They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:
- 专门小组： Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.
- 深入或一对一访谈： Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
- 在线视频采访： Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
- 电话采访： As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
- 在线调查： Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.
How We Help Businesses Make Consumer-centric, Data-driven Decisions
Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.
我们深知，驾驭当代商业环境十分复杂。我们先进的研究方法、数据和情报分析以及对不断变化的市场、文化和消费者心态的独到见解，可以为您的公司带来改变，让您在这个充满挑战的新时代取得成功。
Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.
The Industries Our Market Research Services Cover
在线焦点小组是受访者和主持人通过音频、视频或聊天讨论话题的方法。客户也可以实时观察。B2B 专业人士很忙，这种方法可能更方便。
在线焦点小组的另一个优势是它可以聚集来自广泛地区的受访者，这在专业化、细分化的行业中尤其有用。在线小组是一种经济、方便且高效的定性洞察生成方式。
Inside the Consumer Market Research Toolbox
Key Insights You Can’t Afford to Miss
✅ Focus group recruitment in New York requires psychological targeting and cultural intelligence that demographic approaches completely miss
✅ Successful recruitment captures urban economic realities where income doesn’t predict spending power or purchasing priorities
✅ Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes
✅ Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences
✅ Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for
✅ Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights
✅ Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches
✅ Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity
✅ Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity
✅ Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities
Advertising and Media
- 对在亚洲、拉丁美洲和欧洲购买广告的高管进行深入采访，评估他们如何花费广告预算和媒体需求。
Fashion and Apparel
- 英国和德国服装定量研究
- 美国女装市场研究
- 美国婴儿服装市场研究
- 美国泳装市场研究
- 美国男装市场研究
- 美国面料市场研究
- 高档女装及配饰市场研究
- 日本运动鞋市场研究
- 对法国、西班牙和韩国中端服装店的拦截研究
汽车
- 对阿根廷、巴西、法国、德国、香港、意大利、日本、马来西亚、荷兰、挪威、
- 波多黎各、新加坡、泰国和英国。
- 美国消费者调查，了解他们对使用优质汽油的态度
- 对购买高端汽车的消费者进行焦点小组讨论
Non-alcoholic Beverages
- 日本咖啡机市场分析
- 为一家果汁制造商组织了一场由母亲和单身人士参加的讨论会
- 为全球饮料公司进行焦点小组讨论
- 市场情报调查，以确定墨西哥饮料产品进入印度的市场规模、潜力和最佳分销
Alcoholic Beverages
- 在美国针对一款新啤酒罐开展焦点小组讨论
- 美国啤酒新产品概念的定量研究
- 在美国开展伏特加焦点小组讨论
信用卡
- 对欧洲、南非、中东、亚洲和拉丁美洲的消费者信用卡使用情况进行了全球定量研究
消费者偏好研究
- 确定消费者对成像设备的偏好的定量研究
- 采访富裕女性，研究她们的消费习惯
- 进行一项研究，以确定特定品牌的商店是否符合其整体品牌形象
消费者读者研究 - 评估拉丁美洲出版物的阅读趋势，确定哪些人阅读了选定的杂志以及他们的态度和使用水平
竞争情报研究 - 一项涵盖美国、波多黎各和多米尼加共和国的定量研究，旨在确定这些国家生产哪些有竞争力的产品以及如何推广这些产品
- 关于欧洲和拉丁美洲餐具市场竞争环境的商业情报研究
- 在英国、西班牙和德国进行实地研究，寻找并购买有竞争力的咖啡机产品
- 对意大利、法国、德国、英国和西班牙消费者的竞争性空气过滤系统进行评估
- 空气处理产品和过滤系统的竞争性评估
- 主要消费品公司的竞争对手概况：他们的全球战略、主要产品的全球化、全球品牌的成功和失败
- 大型消费品企业研发部门的竞争力分析
- 市场情报研究涵盖零售行业大众零售商的服装和婴儿服装产品
- 为一家大型消费品公司创建竞争对手资料
- 消费品和包装食品供应商的全球战略竞争力评估
- 分析消费品行业主要参与者的重组及其对企业的影响
- 对纽约唐人街商家的店内采访
- 美国隐形眼镜和隐形眼镜护理液市场的竞争情报研究
- 对美国芳香护理和杀虫剂市场进行了竞争对手分析
Need more information about Consumer Market Research? Contact us now
Frequently Asked Questions (FAQs)
What is the role of consumer market research?
Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.
How to conduct consumer market research?
To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.
What is the overall aim of market research?
The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.
What are the limitations of consumer research?
Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.
Why do you choose consumer market research?
Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.
How to reduce risk in market research?
To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.
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关于 SIS 国际
SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。
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