Focus Groups That Deliver Real Voices, Real Insight, Real Advantage
Our world-class Focus Group facilities and recruitment capabilities turn consumer and B2B conversations into actionable insight.
Global Reach, Local Depth
With offices and recruitment capabilities across major markets worldwide, we access diverse consumers and business decision-makers alike.
Full-Service Execution
Recruitment, moderation, multilingual support, facilities (onsite labs, viewing rooms), translation, and reporting — all in one package.
Flexible Formats: In-Person, Online or Hybrid
We adapt to your needs: traditional facility-based groups or remote online sessions, for broader geographic reach or fast turnaround.
Expert Moderators & Rigorous Methodology
Skilled moderators guide discussions with tried-and-true qualitative research protocols, ensuring insights are deep, clear, and strategic.
Trusted by Global Leaders
MICROSOFT
APPLE
COCA-COLA
BOEING
SAMSUNG
SONY
IBM
INTEL
DELL
FORD
TOYOTA
UNILEVER
GENERAL ELECTRIC
MASTERCARD
AMAZON
GOOGLE
NETFLIX
TESLA
NIKE
ADOBE
World-Class Focus Group Facilities for Deep Consumer Insights
✔
State-of-the-Art Viewing Rooms
Premium observation suites with one-way mirrors, HD streaming, and comfortable client lounges for real-time insight gathering.
✔
Expert Participant Recruitment
Access hard-to-reach audiences with our proven screening and recruiting processes across B2B and B2C segments.
✔
Professional Moderation Services
Experienced moderators who uncover deep insights and manage group dynamics to maximize the value of every session.
✔
Full Recording & Transcription
High-quality video/audio capture with optional transcription services for thorough analysis and stakeholder sharing.
✔
Flexible Configuration Options
Adaptable spaces for focus groups, interviews, taste tests, product demos, and creative workshops.
✔
Global Network of Facilities
Consistent quality and standards across multiple international locations to support your multi-market research needs.
✔
Comprehensive Project Support
End-to-end service including logistics coordination, catering, incentive management, and detailed reporting.
Why Leading Companies Choose SIS International
✔
40+ Years of Proven Expertise
Four decades of delivering actionable insights to Fortune 500 companies and innovative startups across every major industry.
✔
True Global Reach with Local Expertise
On-the-ground teams and partnerships in 130+ countries ensure culturally relevant insights and seamless execution worldwide.
✔
Full-Service Capabilities Under One Roof
From strategy consulting to fieldwork, qualitative to quantitative, digital to in-person—we handle it all with excellence.
✔
Senior-Level Attention to Every Project
Your research is guided by experienced analysts and strategists, not handed off to junior staff or automated systems.
✔
Flexible & Responsive Partnership
We adapt to your timelines, budgets, and evolving needs with agility—no rigid templates or one-size-fits-all approaches.
✔
Proprietary Methodologies & Tools
Access to cutting-edge frameworks, custom panels, and advanced analytics platforms that deliver deeper, faster insights.
✔
Results That Drive Real Business Impact
We measure success by your outcomes—increased revenue, reduced risk, and strategic decisions backed by confidence.
Explore some of our case studies
Case study 1
Enhancing Market Penetration through Cross-Platform Marketing Initiative
Discover how SIS International helped a global pharmaceutical company boost brand visibility, engagement and qualified leads with a data-driven cross-platform marketing campaign. Read the full results now.
Case study 2
Multicultural Advertising Services for a Famous Peer-to-Peer Payments Technology Company
See how SIS International delivered a financial-focused, multicultural marketing campaign for a leading peer-to-peer payments company — boosting brand visibility, driving engagement, and increasing qualified leads.
Case study 3
Multicultural Advertising Services for a Well-Known Railroad Company
Explore how a customized multicultural campaign by SIS International drove brand awareness, customer engagement, and market penetration for a top railroad company.
Case study 4
Marketing Campaign for an Innovative Online Trading Platform
Learn how SIS International helped an online trading platform scale its reach and engagement with a comprehensive integrated marketing strategy — from market research to campaign execution.
FAQs
You have questions. We have answers.
What if I need fast turnaround?
We offer agile research and marketing solutions, designed for tight deadlines. Our team can accelerate fieldwork, analysis, and delivery without sacrificing quality.
How do your prices compare to other firms?
SIS International is known for offering top-tier global research with highly competitive pricing, making us one of the most cost-effective solutions in the industry — especially in markets like New York.
Is this service customizable to my needs?
Every project is tailored — from methodology to deliverables. We align our approach to your goals, budget, audience, and timeline.
Do you work with startups as well as large enterprises?
Yes. We partner with startups, mid-market companies, Fortune 500 organizations, and non-profits — adapting our approach to each client’s needs and stage.
What happens after I contact you?
You’ll speak with a research expert who will understand your goals, suggest the right approach, and provide a clear project roadmap — no pressure, no obligations.
How customizable are your deliverables?
Fully customizable. We create dashboards, executive summaries, detailed reports, and workshop presentations tailored to your internal stakeholders.
EN 
AR 
ZH 
ZH_HK 
NL 
FR 
DE 
IT 
JA 
KO 
PL 
PT 
ES 
TH 
HI