Food and Beverage Market Research in Asia

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Food Market Research in Asia


  • Conducted a Japanese Sake label study in Shanghai
  • Conducted alcoholic beverages project in China (and France)

South Korea

  • Conducted a research study to find out the successfulness of Korean Food Fairs
  • Conducted market opportunity study in Korea
  • Recruited in-home interview participants in Seoul, South Korea

Other Asia Pacific

  • Conducted face to face interview study in Tokyo, including a product test
  • Conducted In-Depth Interview study in Bangkok
  • Focus group study in Asia regarding brand research
  • Interviews with Farm Equipment dealers in Vietnam
  • Conducted market research study regarding the distribution market in Japan
  • Conducted a focus group in Jakarta, Indonesia
  • Conducted research study regarding the Honey Citron Tea industry in Singapore


  • Conducted a competitive intelligence study for a fast food chain in Mexico
  • Snack food desk research study
  • Conducted a qualitative study testing new menu concepts for fast food in three different markets
  • Conducted focus groups in over 14 countries to determine a global advertising campaign
  • Conducted two focus groups to taste test a series of breakfast sandwiches
  • Conducted a focus group for smoothie consumers in LA and NY
  • Conducted several site selection studies for a fast food chain in Mexico
  • Conducted intercepts of consumers at Burger King locations to determine their level of satisfaction with the service at specific locations in Indiana
  • Conducted a global menu change study in over 14 countries covering Western, Central and Eastern Europe, Asia and Latin America
  • Conducted a market feasibility study for site locations in select countries in Asia and in the Middle East
  • Conducted a site location study in Greece, Jakarta, Indonesia and in Manila, Philippines for the potential for fast food outlets
  • Conducted focus groups with children to determine promotional items for a fast food chain
  • Conducted a study for spending on information technology in the food and fast food industry
  • Conducted focus groups in the Middle East to determine menu change for a fast food firm
  • Conducted a research project on crisp/chips and focus on brand positioning and brand lines
  • Conducted a research study regarding Danish cheese