Hidden Champions sind Unternehmen, die in der Öffentlichkeit relativ unbekannt sind, aber eine beneidenswerte Leistung erbringen.
They are profitable niche players that focus on segments whose needs they can best meet. They can achieve Competitive Advantages that larger and smaller companies cannot, such as strong Differentiation, Brand Positioning, Customer Loyalty, and lower unit production costs.
Eigenschaften von Hidden Champions
- Geringere Markenbekanntheit
- Hohe Kundenzufriedenheit
- Hohe Kundenbindung
- Hohe Profitabilität
Beispiele für Hidden Champions
Sensata Technologies is a leading supplier of sensors and controls. Few people know about this major company, even though its products impact the automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air conditioning, data, telecommunications, recreational vehicle, and marine industries. In a decade, it has become a billion dollar company with a strong niche.
Kohler is another example of a hidden champion. The company is a mid-sized company expanding globally. But its focus remains not on being a meandering conglomerate, but a faucet manufacturer focused on consumers first and their desires for attractive and functional faucets. Unlike competitors focused predominately on market share and price competitiveness, Kohler focuses on the consumer (her appetite for design, technology and service) and is noted for its excellence as a result. Many consumers may not even know about Kohler, but plumbers as primary purchasers do because Kohler fulfills their needs.
Why the Hidden Champion Strategy works:
- Schwierigkeiten beim Aufbau der Markenbekanntheit in gesättigten Märkten
- Inability of companies to serve every market segment
- Focus on continuous innovation, best service, and customer value, instead of market share and influence
- Das Topmanagement steht im direkten Kontakt mit den Kunden
- Potenzial für Kundenzufriedenheit und Kundennähe als Mega-Wettbewerber
DE 
EN 
AR 
ZH 
ZH_HK 
NL 
FR 
IT 
JA 
KO 
PL 
PT 
ES 
TH 
HI