Loyalty Market Research
Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.
Public Relations and Market Research
Learn more about Public Relations and Market Research.
Marketing and Advertising in the Digital Age
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more
Education Industry Market Research
SIS is a leader in Education Market Research. We deliver data, insights and strategies to uncover new opportunities.
Understanding China’s Shadow Banking System
China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more
Sustainable Agriculture Market Research
Sustainable Agriculture was born out of a rejection of the industrial approach in favor of methods that promote natural ecological processes.
SIS International Research Celebrates 30th Year Anniversary
NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy. Headquartered in New York City, the company has … Read more
Social Media Strategies for Small Businesses
Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.
What is B2B Marketing?
What are the differences between B2B and Consumer Marketing? Learn more.
Market Research in the Middle East
Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.
Market Research in Africa
Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
The European Market
Europe is the largest economic area in the world. Learn more about Market Research in Europe.
Best Practices in Retail
Discover the Best Practices in Retail and eCommerce.
Organizational Design Market Research
As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more
Textile Market Research
The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more
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