Thought Leadership

Caviar Market Research

SIS International Market Research & Strategy

In early 2011, the Russian government ended its ban on caviar exports to Europe. The Russian government imposed this ban in 2002 in order to stop overfishing and poaching of sturgeon in the Azov and Caspian Seas.  During the Soviet times, the main sources of the world’s black caviar, the most coveted type of caviar, were … Read more

Loyalty Market Research

SIS International Market Research & Strategy

Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.

Marketing and Advertising in the Digital Age

SIS International Market Research & Strategy

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more

Understanding China’s Shadow Banking System

SIS International Market Research & Strategy

China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more

SIS International Research Celebrates 30th Year Anniversary

NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy.  Headquartered in New York City, the company has … Read more

Market Research in Africa

SIS International Market Research & Strategy

Qualitative and Quantitative Market Research in Africa is growing.  Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.

The European Market

SIS International Market Research & Strategy

Europe is the largest economic area in the world. Learn more about Market Research in Europe.

Organizational Design Market Research

SIS International Market Research & Strategy

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more