Building Emotional Connections in Cosmetics
Discover how Beauty Marketers can use Emotional Branding to build stronger brands and better Cosmetics products.
No Signs of Recovery in the GCC
No end appears in sight for a robust economic recovery in the GCC. This article illustrates how Dubai and Qatar are hard hit in the global economic recession. Oman was the only stock market to show positive gains. While the Middle East / GCC region is down, the outlook appears more vibrant than in Developed markets, with stock markets making gains in positive territory.
Using Brand Positioning & Perceptual Maps for Competitive Advantage
Brand Positioning and Perceptual Maps allow marketers to guide the development of their brands.
Multiple Influencers in Consumer Purchasing
Discover how multiple constituencies and influencers can boost your brand.
Sustainable Packaging as a Competitive Advantage
Sustainable packaging can be a source of competitive advantage. It can also appeal to consumers. Learn more.
Developing a Sustainable Competitive Advantage
A sustainable competitive advantage is an advantage in providing value to customers without it being able to be imitated.
Singapore Air’s New All-Business Class on the A345
Singapore Air has revealed its All-Business Class flights on its A345 flights, with stunning images of luxury in the air. It will be of interest to know how this new service fares in the global economic recession.
How a Cap and Trade system may impact the deficit and corporate profits
Law makers in Washington are increasingly concerned with how the new stimulus package will impact the national deficit. In these discussions, Cap and Trade systems have been discussed as a way to put a price on carbon.
The Arguments Surrounding Implementing Cap and Trade Systems
Return on Investment in Market Research
Discover how you can boost your Return on Investment on Market Research and Strategy Consulting.
Optimizing Corporate Websites for ROI
Companies need to be where their customers and stakeholders are. More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights and other content that is meaningful for them.
Rise in Education Sector during Recession
SIS International Market Research – Graduate schools throughout the United States are realizing unusually high application rates, while the economy plunges further into recession. This development has resulted from the countercyclical rise in demand for college degrees, as scores of workers head to “plan B” by applying for graduate degrees. Eventually, these graduates hope to come out better positioned in the workforce after the recession concludes.
District Cooling Market Research
District Cooling Market Research District Cooling (DC) is the centralized production and distribution of cooling energy. The output of one plant can meet cooling-demands of dozens of buildings. It’s important because centralized production of cooling energy is: More environmentally friendly More cost-effective A price competitive alternative Reliable and convenient for the customer Space efficient District … Read more
Biofuel Market Research
Bio Fuels and Renewables present new opportunities. Discover how Bio Fuels continue to evolve.
Business-to-Business Market Segmentation
Business-to-Business segmentation can help you reach profitable new customers.
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