Korean Pop Market Research | K-pop
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
Valentine’s Day Market Research: How Your Business Can Feel The Love
Valentine’s Day is a make-or-break sales juggernaut for many businesses. Learn how Valentine’s Day Market Research can boost sales.
Vox Pops Market Research
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … Read more
Caviar Market Research
In early 2011, the Russian government ended its ban on caviar exports to Europe. The Russian government imposed this ban in 2002 in order to stop overfishing and poaching of sturgeon in the Azov and Caspian Seas. During the Soviet times, the main sources of the world’s black caviar, the most coveted type of caviar, were … Read more
Loyalty Market Research
Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.
Public Relations and Market Research
Learn more about Public Relations and Market Research.
Marketing and Advertising in the Digital Age
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more
Education Industry Market Research
SIS is a leader in Education Market Research. We deliver data, insights and strategies to uncover new opportunities.
Understanding China’s Shadow Banking System
China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more
Sustainable Agriculture Market Research
Sustainable Agriculture was born out of a rejection of the industrial approach in favor of methods that promote natural ecological processes.
SIS International Research Celebrates 30th Year Anniversary
NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy. Headquartered in New York City, the company has … Read more
Social Media Strategies for Small Businesses
Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.
What is B2B Marketing?
What are the differences between B2B and Consumer Marketing? Learn more.
Market Research in the Middle East
Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.
Market Research in Africa
Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
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