In early 2011, the Russian government ended its ban on caviar exports to Europe. The Russian government imposed this ban in 2002 in order to stop overfishing and poaching of sturgeon in the Azov and Caspian Seas. During the Soviet times, the main sources of the world’s black caviar, the most coveted type of caviar, were … Read more
Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.
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Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more
Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop. The increased usage of Smartphone, tablets and similar mobile devices has made mobile marketing an opportunity and challenge for businesses. In some countries, particularly emerging economies such as Indonesia, mobile has higher penetration than landlines. More than … Read more
Qualitative Market Research is a form of research that uncovers an understanding of people’s behavior and the reasons behind behavior.
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China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more
Sustainable Agriculture was born out of a rejection of the industrial approach in favor of methods that promote natural ecological processes.
NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy. Headquartered in New York City, the company has … Read more
Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.
What are the differences between B2B and Consumer Marketing? Learn more.
Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.
A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.
Economies in Asia are characterized by large populations, high growth, and development. Learn more about Market Research in Asia.
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