Market Research in the Central African Republic

Market Research in the Central African Republic

Key Industries

The Central African Republic’s largest economic vehicle is agriculture, contributing to the Republic’s gross domestic product and the job market. International capital, forestry, and fishing are also dynamic sources of foreign exchange. So are diamonds, timber, and cash crops, such as cotton and coffee.

Belgium buys most of the diamond exports in the Central African Republic, and France purchases most of the coffee and tobacco. China, Germany, and Saudi Arabia are also important trading partners. They all have a part in boosting the Central African Republic’s economy.


The Central African Republic is precisely where its name says: the middle of Africa. It shares borders with five neighboring countries: Cameroon, Chad, the Democratic Republic of the Congo, Republic of the Congo, and South Sudan.

Cameroon sits to the west of the Central African Republic. Chad is to the north, and the Democratic Republic of Congo is to the south.

The Republic of the Congo is also south of the Central African Republic and South Sudan to the east.


The Central African Republic’s rich mineral resources create an opportunity. Businesses can expand the export of commodities.

A pipeline project is under construction. When completed, it will increase the feasibility of petroleum exploration. It will become easier and cheaper to export oil reserves through neighboring Cameroon.

Benefits and Strengths in the Market

The worldwide pandemic has crippled many economies. The Central African Republic is no exception. Several countries have decided to close their borders to contain the virus. Since the economy of the Central African Republic is agriculture-based, it could survive. The challenges of exporting diamonds, timber, coffee, and tobacco, are more manageable than tourism.

That said, the Central African Republic is also an excellent tourist destination. It is the perfect spot for eco-tourism, with its natural beauty and biodiversity.

Linkages can play a crucial role. For example, the country produces abundant timber for furniture. It also grows coffee and cocoa, which resort owners can interweave into guest offerings.

There is hope even for other types of business ventures in the Central African Republic. The natural resources of the country will help in keeping business afloat.

Reasons to Grow Your Business in the Market

The Central African Republic’s economy is currently struggling. Once a new business gets to establish its products in the market, this will help to boost the economy.

Ease of doing business. It’s easy to set up a limited liability company in the Central African Republic. An LLC is the preferred legal entity, but the country offers other options. Businesses can also set up as public limited companies, or they can open branches in the country.

About Market Research in the Central African Republic

The Central African Republic’s natural resources have potential. Yet, the country faces many obstacles, such as deforestation and poor infrastructure. Some of these, such as the AIDS epidemic and political instability, can block economic development.

Thus, focus groups play a crucial role in protecting investors. That’s why it’s important to conduct surveys on the country to understand the market. The Central African Republic’s economy is still vulnerable. Thus, qualitative and quantitative research will also help business owners. They can determine if they will be making a worthy investment into the economy.

Strategy research is also essential. It enables the investor to conduct a systematic study of the country’s economy. For example, let’s say the investor wants to construct a hotel. He or she will have to consider the resources that are already available in the country. They will also have to consider the timeline for the completion of the project.

Are you thinking of investing in the Central African Republic? We can provide Quantitative, Qualitative, and Strategy research to help you decide. Contact us now for a consultation.