市场研究投资回报

Companies are increasingly under pressure to justify their market research expenditures, especially in recessionary times. They need more actionable insight than descriptive information, with which they can implement into their strategy. Research firms can work with clients to develop value-added research projects that contribute directly to the bottom line.

Here are a few ways that a company can realize Return on Investment (ROI):

执行指标：

研究公司和客户制定项目里程碑清单，以判断研究公司的交付情况。指标可以包括交付成果的质量、交付成果的里程碑和其他有用的指标，以跟踪研究公司的绩效。这可以帮助研究公司更好地满足客户的需求，同时让客户从增值市场研究中受益。

客观指标：

The client can specify in detail beyond the research brief and RFP what are their overall strategic and corporate objectives are in quantitative figures. The research firm can work with the client to devise recommendations in accordance with the client’s quantitative objectives.

关键绩效指标 (KPI)：

The research program can include key performance indicators. These KPIs can be leveraged into Business Intelligence customized tracking studies and dashboards for long-term Return on investment. They should be concrete to let clients know precisely what would be considered success.

战略分析：

研究公司可以指出竞争对手可能如何对研究成果的可行建议作出反应。这样，研究公司就可以超越研究要求，预测竞争对手可能如何反应，并为客户提供如何抵消竞争动向的建议。

基准测试：

Research firms can analyze current performance against the past, the performance of competitors, and comparisons with Best Practices. Benchmarking allows managers to implement the research and make powerful business decisions based on robust research.

整合投资回报的方法还有很多。客户和研究公司可以共同努力，让项目专注于实现投资回报，同时提高研究项目的情报产出。

请就您的下一个市场研究项目与我们联系。