THE SIS DIFFERENCE

---

重点行业

大洋洲的国家都四面环水，这使其成为主要针对旅游相关企业的投资天堂，也是进行大洋洲市场研究的良好地区。

Its biggest industry is tourism, which is due to the high rate of labor and service in the continent. To meet the influx of tourists, many businesses hire migrant workers from neighboring countries, such as India, China, the 菲律宾, and Vietnam. The projected annual revenue for this industry alone can reach up to hundreds of billions of dollars.

大洋洲也是特定矿物的主要产地。新西兰出产黄金、白银、煤炭、铁矿石和石灰石。另一方面，澳大利亚出产黄金和铁矿石，以及钻石、铀、镍和锌等其他矿物。

新西兰的乳制品也很受欢迎，是全球最大的几家牛奶生产商的所在地。据估计，这些奶牛场每年为经济带来 $190 亿的收入。

其他相关行业包括教育、金融、农业、渔业和制造业。

趋势和机遇

以下是大洋洲市场研究预计的一些趋势和商业机会：

• 人口增长： Australia’s continuous population growth is due to immigration. It assures that the demand for labor for the continuous growth and expansion of business is met. Note also that Oceania is composed mainly of developing nations with high fertility rates. Unlike Australia, these smaller countries have a natural increase. New Zealand partnered up with these nations and invites qualified Samoans to be residents.
• 旅游业不停歇： 大洋洲严重依赖旅游业，因此影响了市场的其他领域，例如住宿、餐饮、娱乐、交通、制造和金融。斐济等异国风情的目的地继续吸引着高消费的游客，确保了该国的资金流动。
• 奶牛场： 新西兰是全球最大的牛奶加工国，恒天然在新西兰的奶场占有90%的份额，确保了其在市场上的领先地位。
• 工作场所灵活性： 澳大利亚政府推动提高工作场所灵活性，让员工更好地控制自己的工作时间。疫情期间，许多小企业主和公司为员工提供了灵活的工作安排，这一举措得到了加速推进。
• 网络安全： As many businesses perform flexible work schedules, it allows employees to work using their digital devices. Since sensitive data and information are included, businesses employ the expertise of cybersecurity professionals. The cybersecurity industry has since experienced growth from the surge of demand.

大洋洲市场的优势

大洋洲具有强大的投资吸引力，原因如下：

• Australia and New Zealand are some of the most developed countries in the world.
• 澳大利亚和新西兰之间有特殊的移民协议，允许两国公民在各自国家自由旅行、生活和工作；
• New Zealand provides automatic citizenship to residents of the Cook Islands, Niue, and Tokelau. The following islands are not considered sovereign nations and therefore fall under the territory of New Zealand.
• 新西兰还与其他太平洋国家达成特殊协议，每年允许 1.1 万名符合条件的萨摩亚人成为永久居民。该国向不符合条件的人提供临时工作签证。
• 澳大利亚是第十二大经济体，国内生产总值达1.6万亿美元，相当于世界经济的1.71万亿美元。
• 澳大利亚实行混合经济，有助于分散潜在损失。
• 大洋洲拥有强大的采购和基础设施项目和实践。

关于大洋洲的市场研究

对于长期致力于打入亚太市场的企业来说，在大洋洲设立公司是一个明智的决定。大洋洲的每个国家都有不同的业务要求和限制。澳大利亚的流程简单明了，这可以让一切变得简单。新西兰也是如此。

With the proper market research, businesses will be able to determine what factors to consider, from government compliance to raw resources for their businesses.