Conseil en entrée de marché

SIS Market Entry Strategy provides consulting solutions on Market Opportunity, Growth, Market Sizing, Market Feasibility, Market Development, Market Expansion, Export Development, Channel Development, and B2B growth. In today’s global economy, delivering growth and identifying opportunity are key ways companies seek to develop competitive advantages and prosper. At SIS Global Growth, we help you translating ideas for growth into action. SIS provides a variety of market opportunity and growth solutions to meet the following needs:

• Opportunité de marché: What opportunities exist that we can serve?
• Entrée sur le marché: What markets can we enter based on our strategic objectives and capabilities?
• Market Feasibility: Is our entry plan, expectations and objectives feasible?
• Market Landscape: What is the landscape of customers, competitive dynamics, culture and supply chain?
• Dimensionnement du marché : What is the size and scale of the opportunity?
• Growth Innovation Programs: What opportunities does our team see? Will they work? How should we launch it?
• Sales Channel Development: Are there new sales channels we can pursue?

Market opportunities can be seized, followed or developed. Companies often consider whether the opportunity can meet their strategic growth objectives, if the company has the capabilities and assets to deliver against the opportunity and if the opportunity is synergistic with their business model.

Market Entry Strategy is a nuanced discipline in international business. Complex dynamics impact market entry success. Customer, competitive dynamics, cultural, regulatory, talented staff, supply chain and many other complex factors can heavily impact market entry. Variables such as strategy, mode of entry, logistics, preconceived assumptions and implementation can have significant impact in a new venture’s responsiveness, agility and competitiveness.

Conseil en opportunités de marché/entrée et conseil en stratégie

SIS has over 40+ years’ expertise in international market entry, feasibility and opportunity research and consulting, serving many of the world’s leading and influential companies. We work with clients to develop and implement incisive strategy that leverages our client’s competitive strengths and advantages. Our consultants provide depth of insight as well as a robust platform for implementing Market Entry Strategy.

• Solutions et analyses propriétaires
• Planification sur site
• Des équipes d'experts
• Développement de programmes d'innovation
• Stratégie compétitive

In growth strategy development, our philosophy is to develop a flexible strategy that is sustainable and difficult for competitors to replicate.

Oftentimes, companies are burgeoning with innovative ideas in different divisions within themselves, but for various reasons those ideas do not come to fruition. At SIS Global Growth, we also develop, coordinate and implement unique innovation and collaborative programs for companies seeking to identify opportunity, to boost grow and to become more innovative.

As growth arises for many companies from on a series of efforts in their business, SIS Global Growth also provides Business Development consulting and implementation support across a variety of different functions. Below are selected areas we commonly support companies:

Conseil en croissance des ventes et du marketing

• Génération de leads B2B et coordination de réunions
• Conseil en croissance
• Conception de ventes et de points de contact
• Stratégie de canal
• Développement des affaires internationales
• Lancement du bureau / gestion d'événements
• Stratégie de marque et de communication
• Segmentation

Conseil en croissance de la chaîne d’approvisionnement

• Développement de partenariats
• Technologie
• Accompagnement à la gestion de projet global
• Productivité
• Sourcing d'experts, sourcing et développement de fournisseurs
• Ressources humaines

Finance

• Conseil en levée de fonds et en capital
• Conseil en structure du capital
• Planification financière d'entreprise

Conformité

• Inscriptions et dépôts
• Conformité réglementaire, fiscale et autre

Nos services de génération de leads offrent les avantages suivants :

• Identification de nouvelles opportunités et leads commerciaux
• Des ressources libérées pour les services commerciaux
• Données et informations améliorées sur les segments cibles
• Aperçu de la croissance et du développement de l'entreprise (localement, régionalement, mondialement)
• Aperçu des projets futurs des dirigeants et de la dynamique relationnelle
• Stratégies pour développer les comptes

Cartographie des clients

SIS Customer Mapping is a valuable tool to show businesses where products and brands will have the most impact. Mapping uncovers hidden trends and patterns that businesses can utilize to target prospective audiences effectively. Identifying businesses and consumers across channels grants an integrated customer view indispensable to sales and marketing efforts.

SIS Customer Mapping Solutions provides targeted research and data to ensure that businesses are positioned effectively, including customer and business demographic research.

Potentiel marketing

SIS Customer Mapping gives organizations precise marketing information that allows implementation of the most profitable outreach tactics.

• Prévoir les opportunités marketing
• Identifier une stratégie efficace de déploiement des ressources
• Utiliser les données de part de marché pour améliorer les performances
• Développer des campagnes très ciblées
• Augmenter l’acquisition et la fidélisation des clients
• Rapports de pénétration économique montrant les données de performance attendues sur les nouveaux marchés

Promotion des exportations

For many organizations, growth and profitability depend on exporting products and services to foreign markets. Exporting organizations often need access to these markets, insight about tax and duties, regulatory oversight, trade opportunities and threats, partners in the local markets.

With in-depth knowledge of market trends in target export regions SIS export consultants provide a variety of solutions for exporters and trade bureaus to promote the exports internationally:

• Promotion, marketing et planification de missions commerciales
• Planification d'événements de mission commerciale
• Développement de partenariats
• Évaluation des opportunités de marché
• Développement de campagne
• Évaluation de l’entrée sur le marché
• Dimensionnement du marché

Notre emplacement à New York

11 E 22nd Street, étage 2, New York, NY 10010 Tél. : +1(212) 505-6805

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.