Investigación de mercado de narración de historias

Los humanos llevan milenios contándose historias unos a otros. 

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, companies are opting for new ways to share information about their brands. They need innovative ways to reach the customers at their disposal. In a bid to foster loyalty and draw more customers, they have resorted to storytelling.

Relatar su historia es ahora un componente esencial para establecer su marca. Definirá cómo te ve la gente. También permite a los clientes comenzar a establecer una relación con usted y su empresa. Hágalo bien y podrá desarrollar una marca floreciente con un gran futuro. La gente te comprará si les gusta lo que haces, tus ideales y las historias que compartes.

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research. In this way, they can improve the very pillars of the storytelling. 

La investigación de mercado ayuda a encontrar personajes apropiados.

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market investigación comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.

La investigación de mercado ayuda a desarrollar historias auténticas

Hemos oído hablar de historias que se desmoronan debido a una serie de críticas negativas tanto de los clientes como de la audiencia. Los guiones que forman historias deben ser originales y con sensación de fluidez. La investigación de mercado evita que los narradores creen contenido repetitivo, aburrido y mediocre. Proporciona una diversidad de material a partir del cual puedes desarrollar historias épicas. Las historias derivadas de dicha investigación captarán la atención de su audiencia. También tendrán un impacto permanente en su visión sobre un producto o idea en particular.

Market Research crea ilustraciones y metáforas

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders’ support.

La investigación de mercado ayuda a los narradores a encontrar puntos de inflexión y clímax

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market. Market investigación can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and ‘pledge of loyalty’ towards the product. Market research is critical if you want to achieve these lofty goals.

Acerca de la investigación de mercado sobre narración de historias

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful storytelling.  We conduct:

• Embarque de historias
• Home, Video & Street Ethnography
• Redacción, producción y edición de vídeo
• Talleres de marca
• Grupos de discusión
• Co-Creación