Investigación estratégica para emprendedores

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Lanzar una nueva empresa requiere conocimiento del cliente, del mercado y de la competencia.

Many entrepreneurs rely on their networks of family, friends and associates and have followed those networks instead of market opportunities. Some have succeeded, but many have failed. Strategy Research gives entrepreneurs the incisive insight and data to take advantage of the overlooked opportunities in other markets.

Market Research delivers insights and data to guide your decision-making and product development.  Strategy and Competitive Intelligence allow you to create Competitive Advantages.

Soluciones de investigación y estrategia para emprendedores

Entrada al mercado y evaluaciones de oportunidades

These assessments include comprehensive insight into the opportunities and threats in entering new markets.  Market Sizing data can inspire areas of uncontested opportunity.  This research provides the untapped opportunities, the distributors’ partnerships that can be developed, and the competitive threats.

Análisis competitivo

This research provides insights on key players, competitor best practices, planned competitor strategic movements, and areas of opportunity.

Investigación de lanzamiento de nuevos productos

This research assists product developers with agile pruebas de producto and insights.  Entrepreneurs can test Minimum Viable Products (MVPs). The result are findings that can immediately improve products.  Some clients prefer to do this research in Agile Sprints.

Investigación de clientes

This research can be either Qualitative or Quantitative.  For example, Focus Groups and In-Depth Interviews can unearth unmet customer needs and pain points.  Investigación cuantitativa can measure a broader sample of the population to uncover customer needs and identify pockets of popularity of your product in different geographical markets.

Pruebas de usabilidad del producto

Este research tests the satisfaction of products and websites.  Products can be tested in-person, office or home.  The results help you to make improvements to your product or website.

Planes estratégicos de comercialización

Strategy Research is compiled in a comprehensive plan for getting your products to market.

Consultoría de Mercadotecnia

We help you to develop ads, websites, translations of marketing material,s and labeling.

Acerca de la investigación y la estrategia de SIS

SIS proporciona a su empresa la información que necesita para mejorar sus productos y ser eficaz en sus lanzamientos.

We identify the best markets for your products. We can develop strategies on whether to export your products, open a subsidiary, or form a partnership with another company. We inform you about the competitors already in the market and those who might be planning to approach your position.

Le mostramos los tamaños relativos de las oportunidades de mercado y explicamos por qué es más difícil ingresar a algunos mercados que a otros. Podemos identificar posibles socios y canales de distribución. Podemos informarle sobre las leyes y regulaciones relevantes y ayudarlo a comenzar en nuevos mercados donde puede tener éxito.