Investigación de mercado de proyección de pruebas de películas

¿Qué es la proyección de prueba de película?

A Movie Test Screening is a film preview. Studios host Test Screenings before the film’s general release to gauge audience reaction. Researchers select the preview audience from a cross-section of the population. They ask these viewers to provide feedback in some form, usually in a questionnaire. Test Screenings are always a good idea. The movie’s backers and distributors need this data to see how they can maximize returns. But, few directors take solace in the brutal feedback a group of strangers may give their baby.

The idea of a Movie Test Screening is to get some fresh eyeballs on the project. Screenings ask for input from a select group. This group does not have an emotional attachment to the project. Moreover, it’s a way for creators and financiers to see what’s working and what’s not. It can be tempting to brief your audience with some context, but it’s best to let them develop their perception. There’s another benefit to watching the Movie Test Screening with your audience. You somehow view it through their eyes when you’re with them. You absorb their energy and can now sense when something is off.

¿Por qué es importante la proyección de prueba de películas?

Las proyecciones de prueba son una excelente manera de ver qué piensa el público de su película. Ayuda a los cineastas a comprender quiénes son los primeros en adoptar sus películas. De esa manera, podrán tomar mejores decisiones sobre su lanzamiento. Es una buena fuente para tener una idea de la respuesta del público a un primer montaje. El cineasta puede utilizar los comentarios de una proyección de prueba para modificar la película antes de la fecha de estreno.

Movie Test Screenings puede decirte si tu comedia es divertida o tu terror da miedo. Le ayudará a usted, a su productor y a su estudio. Podrás decidir cómo hacer que la película atraiga al mayor número posible de cinéfilos. Sin proyecciones de prueba, las áreas problemáticas de la película no se controlan. Pero elige a tu audiencia con cuidado. Las malas pruebas de detección significan que las áreas problemáticas pueden quedar sin respuesta. O peor aún, tu trabajo puede ser destrozado por personas que no son los mejores jueces del cine.

Por qué los estudios necesitan una proyección de prueba de películas

In the past, filmmakers tended to revile Test Screenings. They resented how studio execs would use them to exact changes to their visions. Directors and producers now seem to find comfort in them. Test Screenings have become an integral part of filmmaking in the last few years. Large studios do them, and so do indie producers. Testing methods have become further advanced as more players come onto the scene. Market Research often begins before the film receives the green light.

Studios altered mega-hits like E.T. – The Extra-Terrestrial, following Test Screenings. Fatal Attraction and Pretty Woman also underwent many changes after their screenings. Furthermore, the practice has been around for decades – 1939’s The Wizard of Oz had a Test Screening. Comedies benefit from testing more than other genres. These screenings offer many alternate endings and jokes at different levels. Most studios use an outside Market Research firm to run the event. This firm also recruits audience members.

Factores clave de éxito para la proyección de prueba de películas

Several factors can influence a movie’s success. These factors include the producer, distributor, story, and genre. The promotion frequency, leading actors, and film rating also affect it. The most popular method for testing your film is organizing a theatrical screening. You then invite people to watch it through promotions and giveaways. The drawback is that theatrical screening is the most expensive option. Are you an indie filmmaker trying to save a few thousand bucks? The next best option is organizing an online Movie Test Screening.

Acerca de la investigación de proyección de pruebas de películas

Movie Test Screening is a form of Investigación de Mercado Cualitativa. Your audience, in this case, is like a Focus Group, and your questionnaire is like a survey. As with Focus Groups, your Movie Test Screening will have a moderator. You can also view Movie Test Screening as Investigación de entrada al mercado. Any tweaks made to your film will become part of your Go-to-Market Strategy.

SIS International Research provides Movie Test Screening Research. Contact us today to learn more about this and other types of Investigación de oportunidades de mercado.