Investigación de mercado de electrónica de consumo

La electrónica de consumo se ha convertido en una parte indispensable de la vida en la acelerada economía digital actual. 

These devices have become part of people’s everyday habits and lifestyles over the past decade.  There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.  Marketers also attribute it to the growing middle-class in many Emerging Markets.  

Mercados de teléfonos inteligentes y audio inalámbrico

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.  New devices are rising as potential substitutes to smartphones.  Smartphone features and design may be reaching their peak in some markets.   

Usables

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.  They have recently added features such as Garmin Pay and onboard music storage.  Fitbit is taking advantage of the rise in global smartwatch replacement rates.  They have been trying to lure users to switch to their new Versa smartwatch.

Consumers flock to fitness wearables and fitness trackers.  Sales of these devices are increasing.  Fitbit, for example, started in 2007 and has gained attention due to its rapid growth and success.  The company launched the Fitbit Classic in 2009.  Since then, it released many models and features.  Fitbit has millions of active users.  It is among the leading companies in the wearables market.

Televisores inteligentes

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.

Asistentes de hogar inteligente

Los fabricantes de productos de reconocimiento y transmisión de voz utilizan micrófonos en sus aplicaciones. Estos dispositivos también desempeñan un papel en el reconocimiento y reducción del ruido. Muchas aplicaciones de detección también los utilizan. El principal impulsor de los micrófonos es la creciente demanda de dispositivos electrónicos de consumo. Otros factores determinantes son el tamaño compacto y el bajo coste de los micrófonos. Otro factor es el mayor número de micrófonos por dispositivo.

Altavoces de IA

Los parlantes también tienen demanda para una variedad de dispositivos electrónicos de consumo. Esto se relaciona con la creciente demanda de los consumidores de cine en casa de alto rendimiento. La demanda también se debe a los continuos avances tecnológicos en los dispositivos de audio domésticos. La evolución de los altavoces Bluetooth y Wi-Fi también es un factor. El factor decisivo es el reciente aumento de la renta disponible de los consumidores.

La investigación ayuda a identificar las necesidades de los consumidores

Consumer Needs Research is also known as Attitude and Opinion research and Voice of the Customer Research. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. 

Investigación estratégica para comprender a los competidores

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition.

When marketers use strategy research, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research informs companies on when it’s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital.