NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy. Headquartered in New York City, the company has … Read more
Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.
What are the differences between B2B and Consumer Marketing? Learn more.
Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.
A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.
Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
Europe is the largest economic area in the world. Learn more about Market Research in Europe.
Discover the Best Practices in Retail and eCommerce.
As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more
The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more
Learn more the vibrancy of Retail in Asia.
A dissatisfied customer can create serious consequences for a company. Learn more how to boost Customer Satisfaction.
Discover how research and strategy is helping car companies boost performance.
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NEW YORK—-(January 24)—SIS International Research, a Global Market Research & Consulting firm, has released its Talent Management Trends 2012 White Paper on Industry Trends in Human Resources Recruitment and Talent Management, based on the findings from a recent qualitative industry trend study across the United States among senior HR executives.
Today’s Human Resources departments are being pushed in new directions, due to the continued jobless recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and refinement of new technologies. Companies are increasingly moving to online assessments, believing them to be less costly and time-consuming. In addition, corporate branding is becoming an integral part of the application experience. As a result, social media platforms are becoming an important tool to attract applicants.
NEW YORK, Feb. 2, 2011— The New York City office of SIS International Research celebrated today its 1000th fieldwork rental at its focus group qualitative research facility located in the Flatiron district of Manhattan. The company, founded in 1984, completed construction on the facility in 2006, capable of accommodating respondents for Consumer, B2B and Medical studies. The … Read more
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