Market Research in Norway

Market research in Norway is not merely a task to be checked off; it’s a strategic imperative for any organization aiming to thrive in this dynamic marketplace, constantly evolving and offering several business opportunities.

What does it take to succeed in Norway’s evolving business environment? Market research in Norway offers actionable insights into consumer behaviors, market trends, and competitive dynamics, driving informed decision-making, mitigating risks, and fostering sustainable business strategies.

What Is Market Research in Norway?

Market research in Norway analyzes the local market to make informed business decisions. It involves studying consumer behavior, market trends, competitor landscapes, and regulatory environments specific to Norway. That’s why conducting market research in Norway allows businesses to understand Norwegian consumers’ unique preferences, needs, and buying behaviors.

Why Do Businesses Need Market Research in Norway?

Conducting market research in Norway helps businesses gain valuable insights into what Norwegian consumers want and need. Businesses can uncover untapped opportunities within the Norwegian market by analyzing market trends and competitive landscapes. This knowledge enables them to position themselves strategically and capitalize on emerging trends.

Market research also minimizes the risks of entering or expanding into a new market. It provides a comprehensive view of potential challenges, allowing businesses to make informed decisions and mitigate risks effectively. Additionally, through market research, businesses can tailor their marketing messages and channels to effectively reach Norwegian consumers. It ensures that resources are allocated efficiently and campaigns yield maximum returns.

Furthermore, investing in market research yields a high return on investment (ROI) by ensuring that resources are directed towards initiatives with the highest potential for success in the Norwegian market.

Our Current Market Review and Recommendations

At SIS International, we believe that Norway’s market landscape greatly emphasizes sustainability and digital transformation. Consumers increasingly prioritize eco-friendly products and services while digitalization continues to reshape industries. Looking ahead, Norway presents promising opportunities in renewable energy, technology, healthcare, and sustainable consumer goods sectors. Strategic market research can unlock these growth avenues.

However, the market in Norway is competitive, with both local players and international brands vying for market share. Understanding competitor strategies and consumer perceptions is essential for differentiation. For this reason, investing in comprehensive market research in Norway offers a substantial return on investment by facilitating informed decision-making, reducing risks, and maximizing market penetration.

Expected Results from SIS International’s Market Research in Norway

At SIS International, our comprehensive market research services in Norway are designed to deliver tangible outcomes and value-added insights:

Informed Decision-Making:

Our research empowers businesses with accurate data and actionable insights, enabling informed decision-making at every stage of market entry or expansion in Norway.

Risk Mitigation:

Our research helps mitigate risks associated with market uncertainty, regulatory changes, and industry disruptions by identifying market trends, consumer behaviors, and competitive landscapes.

Revenue Growth:

Businesses can leverage market insights to optimize their product offerings, marketing strategies, and customer engagement approaches to drive revenue growth and market share in Norway.

Cost Efficiency:

SIS International ensures that resources are allocated efficiently, minimizing unnecessary expenditures and maximizing ROI on market entry strategies and business operations.

Accelerated Innovation:

Understanding market needs and preferences fosters innovation, enabling businesses to develop products and services that resonate with Norwegian consumers and stay ahead of market trends.

Strategic Planning:

With our research findings, businesses can devise tailored strategies for market positioning, brand differentiation, and competitive advantage in the dynamic Norwegian marketplace.

Market Research in Oslo Norway

Leading Industries

Fish farming, fisheries and shipping are Norway’s traditional exports. The country also exports industrial machinery, wood products, hydroelectricity, transport equipment, seafood and other food processing, timber, metals (especially ferro-alloys, semi-finished steels, and aluminum), chemicals, unwrought metals and the building and operation of large offshore installations.

… But, Norway boasts a diverse economy with several prominent industries that benefit from market research insights:

• Oil and Gas: Norway’s oil and gas industry continues to drive economic growth as a major player in the global energy sector. Market research helps companies in this sector understand market trends, technological advancements, and regulatory changes impacting operations.

• Renewable Energy: The country is a leader in renewable energy, mainly hydroelectric power. Market research in this sector focuses on market demand for sustainable energy solutions, innovation opportunities, and consumer attitudes toward renewable technologies.

• Technology and Innovation: Norway’s technology sector is thriving, with a strong focus on innovation and digital transformation. Market research helps technology companies identify market gaps, assess consumer needs, and anticipate future technological trends.

• Healthcare and Life Sciences: Norway’s healthcare industry is characterized by advanced medical research and high-quality healthcare services. Market research supports healthcare organizations in understanding patient needs, market dynamics, and healthcare policy implications.

• Consumer Goods: Market research plays a crucial role in the consumer goods sector by providing insights into consumer preferences, purchasing behaviors, and trends in product demand. This information guides product development and marketing strategies.

• Tourism and Hospitality: Norway’s breathtaking landscapes attract tourists worldwide. Market research helps tourism businesses understand visitor preferences, travel patterns, and hospitality trends to optimize tourist experiences.

Leading Players

  • Equinor: Equinor is Norway’s largest energy company, focusing on oil, gas, and renewable energy.
  • Statkraft: As Europe’s largest producer of renewable energy, Statkraft plays a pivotal role in Norway’s energy transition.
  • Wilhelmsen: Wilhelmsen is a leading global maritime industry group based in Norway.
  • Telenor: Telenor is Norway’s largest telecommunications company, driving digital services and connectivity innovation.
  • DNB ASA: DNB ASA is a prominent financial institution in Norway, providing banking and financial services.
  • Orkla: Orkla is a leading supplier of branded consumer goods in the Nordics, specializing in food, snacks, and personal care products.
  • Scandic Hotels: Scandic Hotels is one of the largest hotel chains in the Nordics, including Norway.

Economic and Tourism Centers

Market Research in Oslo

Major cities in Norway are: Oslo, Bergen, Stavanger and Trondheim. Other large towns include Arendal, Bodø, Egersund and Gjøvik.

Norway has seventy-nine ports. The most popular are the Port of Bergen, the Port of Haugesund, the Port of Narvik, the Port of Oslo, the Port of Stavanger, and the Port of Tromsø. Major airports are Oslo Airport Gardermoen; StavangerAirport and Sola-BergenAirport. Cruise lines and ships are increasingly choosing Norway as a summer destination hub.  Geiranger is becoming a central tourist hub for its breathtaking fjords.

Favorable Investment Climate

Although comparatively small in terms of its population of 4.9 million people, Norway is the world’s fifth-largest oil and second-largest gas producer. The most serious test is how Norway can strike a positive balance between internal priorities and foreign policy obligations in a world where borders are increasingly fluid and ever-changing in response to the changing aspects of globalization.

Norway’s economy is evolving, driven by several key growth segments:

  • Renewable Energy: With a strong focus on sustainability and environmental stewardship, Norway’s renewable energy sector is expanding rapidly. Wind, hydroelectric, and solar energy projects represent significant growth opportunities fueled by government incentives and public demand for clean energy solutions.
  • Technology and Innovation: Norway’s tech industry is flourishing, with startups and established companies driving innovation in fintech, healthtech, and greentech. Digital transformation initiatives and investment in research and development contribute to the sector’s growth.
  • Healthcare and Life Sciences: The healthcare sector in Norway is experiencing growth due to an aging population and increased demand for healthcare services and technologies. Investments in biotechnology, telemedicine, and personalized medicine are driving innovation and market expansion.
  • Tourism and Hospitality: Norway’s tourism industry continues to grow, fueled by interest in nature-based experiences, cultural heritage, and adventure tourism. Sustainable tourism initiatives and investments in infrastructure support the expansion of this sector.
  • Consumer Goods: Consumer preferences in Norway are shifting towards sustainable and locally sourced products. Growth segments within consumer goods include organic food and beverages, eco-friendly personal care products, and ethical fashion.
  • Digital Services: Norway’s demand for digital services such as e-commerce, digital marketing, and cybersecurity is increasing. Companies offering innovative digital solutions are positioned for growth in this evolving market landscape.
  • Fintech: Norway’s fintech sector is expanding and is driven by digital payment solutions, peer-to-peer lending platforms, and blockchain technologies. Regulatory support and consumer adoption of digital banking services contribute to the growth of fintech startups.

Market Drivers in Norway

Several factors serve as key market drivers influencing business growth and economic activity in Norway:

  • Strong Economic Fundamentals: Norway benefits from a stable economy supported by robust fiscal policies, a well-developed infrastructure, and a skilled workforce. These factors contribute to investor confidence and business expansion opportunities.
  • Emphasis on Sustainability: Norway’s commitment to sustainability drives market demand for renewable energy, eco-friendly products, and responsible business practices. Companies embracing sustainability initiatives gain competitive advantages and consumer trust.
  • Innovation and Technology Adoption: Norway encourages innovation and technology adoption across various industries. Investments in research and development, coupled with a favorable regulatory environment, foster entrepreneurship and industry growth.
  • Government Support and Policies: The Norwegian government provides incentives and support for business development, including tax incentives, grants for innovation, and infrastructure investments. Favorable policies encourage business expansion and investment.
  • Quality of Life and Work-Life Balance: Norway offers a high quality of life, attracting talent and skilled professionals. Emphasizing work-life balance promotes productivity and entrepreneurship, driving business growth in diverse sectors.
  • Global Connectivity: Norway’s strategic location and solid international relations facilitate global trade and business partnerships. Access to international markets enhances opportunities for export-oriented businesses and multinational corporations.
  • Tourism and Cultural Heritage: Norway’s natural beauty and cultural attractions contribute significantly to tourism. Tourism-related businesses benefit from increasing visitor numbers and a growing interest in sustainable tourism practices.
  • Digital Transformation: The adoption of digital technologies across industries accelerates business efficiency, customer engagement, and market expansion. E-commerce, digital marketing, and fintech innovations are key drivers of economic growth.

Challenges of Doing Business in Norway

Despite its favorable business environment, Norway presents specific challenges for businesses:

  • High Cost of Living and Doing Business: Norway has a high cost of living and operating expenses, including labor costs, taxes, and real estate prices. This can pose challenges for startups and small businesses seeking to establish themselves.
  • Limited Market Size: Norway has a relatively small domestic market compared to larger economies. This may limit growth opportunities for businesses focused solely on the Norwegian market, prompting a need for international expansion.
  • Seasonal Variations and Weather: Seasonal variations and harsh weather conditions, especially in remote areas, can impact certain industries such as tourism, agriculture, and transportation.
  • Language and Cultural Differences: Norwegian language proficiency and cultural understanding are essential for effective communication and business relationships. Overcoming language barriers and adapting to local customs can be challenging for foreign businesses.
  • Competition and Market Saturation: Certain industries in Norway, such as retail and consumer goods, face intense competition and market saturation. Differentiating products and services to stand out requires strategic planning and market insights.
  • Sustainability Expectations: Meeting consumer expectations for sustainability and environmental responsibility may require significant investments in green technologies and sustainable practices.

Industry Attractiveness: SWOT Analysis of the Norwegian Market

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis provides valuable insights into the industry landscape and market dynamics in Norway:


  • Strong Economic Fundamentals: Norway’s stable economy, high standard of living, and skilled workforce are significant strengths that attract business investment and foster innovation.
  • Natural Resources: Norway’s abundant natural resources, including oil, gas, hydroelectric power, and pristine landscapes, drive key industries such as energy, tourism, and renewable resources.
  • Innovation and Technology Adoption: Norway’s focus on innovation, digitalization, and sustainability positions it as a leader in sectors like renewable energy, technology, and healthcare.


  • High Cost of Doing Business: The high cost of living and business operations in Norway can challenge startups and small businesses, impacting competitiveness.
  • Limited Domestic Market Size: Norway’s relatively small population limits the domestic market size, prompting businesses to explore international growth markets.
  • Regulatory Complexity: Compliance with Norwegian regulations, especially in sectors like energy and finance, may pose challenges for foreign businesses.


  • Renewable Energy Growth: Opportunities abound in renewable energy technologies such as wind, solar, and hydroelectric power, driven by sustainability initiatives and government support.
  • Technology and Innovation: Continued investments in technology, digitalization, and research present opportunities for startups and established firms to capitalize on emerging trends.
  • Tourism Expansion: Norway’s tourism industry has growth potential with increasing interest in sustainable travel experiences and unique cultural attractions.


  • Global Economic Volatility: External factors such as global economic downturns or geopolitical instability can impact Norway’s export-oriented industries and investment climate.
  • Competition from Global Players: Competition from international companies in key sectors may intensify, requiring local businesses to differentiate and innovate.
  • Environmental Challenges: Climate change and environmental concerns threaten industries reliant on natural resources, necessitating adaptation and sustainable practices.

How SIS International’s Market Research Services Help Businesses

SIS International, offers comprehensive market research and consulting solutions tailored to the specific needs of businesses in Norway. Our services provide numerous benefits, including:

Risk Reduction:

SIS enables businesses to mitigate risks associated with market entry, product launches, or strategic decisions in Norway. We identify market challenges and opportunities, allowing businesses to make informed choices.

Revenue Growth:

By understanding market trends, consumer behaviors, and competitive landscapes, our research insights empower businesses to optimize product offerings, pricing strategies, and marketing approaches to drive revenue growth in Norway.

Cost Efficiency:

We help businesses optimize resource allocation and investment decisions through targeted market research. This enhances cost efficiency and maximizes returns on business initiatives in the Norwegian market.

Strategic Planning:

Our research findings inform strategic planning and market entry strategies, ensuring alignment with Norway’s market demands and consumer preferences. This enables businesses to achieve sustainable growth and market success.

Innovation and Differentiation:

SIS International’s market research identifies innovation opportunities and helps businesses differentiate their offerings based on market insights. We support businesses in adapting to evolving consumer expectations and industry trends.

Boosted ROI:

Investing in market research with SIS International yields a high ROI by providing actionable insights that optimize business strategies and enhance competitiveness in Norway.

About Market Research in Norway

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports and insights for decision-making. We conduct interviews, surveys, focus groups and many other Market Research methods and approaches. Contact us for your next Market Research project.