Badania rynku pokazów testowych filmów

Czym jest pokaz testowy filmu?

A Movie Test Screening is a film preview. Studios host Test Screenings before the film’s general release to gauge audience reaction. Researchers select the preview audience from a cross-section of the population. They ask these viewers to provide feedback in some form, usually in a questionnaire. Test Screenings are always a good idea. The movie’s backers and distributors need this data to see how they can maximize returns. But, few directors take solace in the brutal feedback a group of strangers may give their baby.

The idea of a Movie Test Screening is to get some fresh eyeballs on the project. Screenings ask for input from a select group. This group does not have an emotional attachment to the project. Moreover, it’s a way for creators and financiers to see what’s working and what’s not. It can be tempting to brief your audience with some context, but it’s best to let them develop their perception. There’s another benefit to watching the Movie Test Screening with your audience. You somehow view it through their eyes when you’re with them. You absorb their energy and can now sense when something is off.

Dlaczego pokazy próbne filmów są ważne?

Pokazy testowe to świetny sposób, aby zobaczyć, co widzowie myślą o Twoim filmie. Pomagają filmowcom zrozumieć, kim są pierwsi użytkownicy ich filmu. W ten sposób mogą podejmować lepsze decyzje dotyczące jego wydania. To dobre źródło, aby uzyskać pewne pojęcie o reakcji widzów na wersję roboczą. Filmowiec może wykorzystać opinie z pokazu testowego, aby zmienić film przed datą premiery.

Pokazy testowe filmów mogą powiedzieć Ci, czy Twoja komedia jest zabawna, czy Twój horror jest straszny. Pomoże to Tobie, Twojemu producentowi i Twojemu studiu. Będziesz w stanie zdecydować, jak sprawić, by film spodobał się jak największej liczbie widzów. Bez pokazów testowych obszary problemowe w Twoim filmie nie zostaną sprawdzone. Ale wybieraj publiczność ostrożnie. Złe pokazy testowe oznaczają, że obszary problemowe mogą pozostać niekwestionowane. Albo, co gorsza, Twoja praca może zostać rozdarta na strzępy przez osoby, które nie są najlepszymi sędziami kina.

Dlaczego studia filmowe potrzebują pokazów testowych

In the past, filmmakers tended to revile Test Screenings. They resented how studio execs would use them to exact changes to their visions. Directors and producers now seem to find comfort in them. Test Screenings have become an integral part of filmmaking in the last few years. Large studios do them, and so do indie producers. Testing methods have become further advanced as more players come onto the scene. Market Research often begins before the film receives the green light.

Studios altered mega-hits like E.T. – The Extra-Terrestrial, following Test Screenings. Fatal Attraction and Pretty Woman also underwent many changes after their screenings. Furthermore, the practice has been around for decades – 1939’s The Wizard of Oz had a Test Screening. Comedies benefit from testing more than other genres. These screenings offer many alternate endings and jokes at different levels. Most studios use an outside Market Research firm to run the event. This firm also recruits audience members.

Kluczowe czynniki sukcesu w pokazach testowych filmów

Several factors can influence a movie’s success. These factors include the producer, distributor, story, and genre. The promotion frequency, leading actors, and film rating also affect it. The most popular method for testing your film is organizing a theatrical screening. You then invite people to watch it through promotions and giveaways. The drawback is that theatrical screening is the most expensive option. Are you an indie filmmaker trying to save a few thousand bucks? The next best option is organizing an online Movie Test Screening.

O badaniach nad testami filmowymi

Movie Test Screening is a form of Jakościowe badania rynku. Your audience, in this case, is like a Focus Group, and your questionnaire is like a survey. As with Focus Groups, your Movie Test Screening will have a moderator. You can also view Movie Test Screening as Badania wejścia na rynek. Any tweaks made to your film will become part of your Go-to-Market Strategy.

SIS Międzynarodowe Badania provides Movie Test Screening Research. Contact us today to learn more about this and other types of Badania możliwości rynkowych.