Étude de marché sur les technologies de la mode

La technologie est l'avenir de la mode

Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways. For example, retailers can use apps and software to deliver their products.

Technology has transformed the fashion industry. Many consumers now use e-commerce to buy the latest fashions, and they also take suggestions from bloggers. These bloggers are now influencers, and they sit in the front row at major events like New York Fashion Week. Tech has opened the world of fashion, making it accessible to consumers all over the world.

Fashion tech market research is essential for companies desiring to enter this space. We offer app development and market research for fashion subscription and other services.

La technologie aide les entreprises de mode à prospérer

Rent the Runway est un exemple d’entreprise de technologie de la mode prospère. L'entreprise permet aux clients de louer des pièces de haute couture moyennant un abonnement mensuel. Les consommateurs peuvent choisir parmi des centaines de milliers d'options. Avec l’option illimitée, les consommateurs peuvent louer autant d’articles qu’ils le souhaitent, sans date de retour définie. Rent to Runway offre la livraison et l'assurance gratuites, et ils nettoient également à sec les pièces.

Another example is GPShopper. This company caters to retailers, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS.

L'avenir de la mode

Les robots coupent et cousent désormais. L’industrie utilise les calculs de l’IA pour anticiper les modèles de style. L'innovation définit chaque étape du processus de conception.

Les consommateurs se lancent dans un nouveau type de shopping grâce au commerce électronique mobile. Equipés de nos téléphones portables, nous disposons désormais d’options de paiement transparentes. Les détaillants proposent d'excellentes alternatives de portefeuille telles qu'Apple et Android Pay. Deux consommateurs sur trois âgés de vingt à trente ans préfèrent faire leurs achats en ligne plutôt que de se rendre dans un magasin physique.

La réalité virtuelle consolide les univers physiques et en ligne du commerce de détail. Par exemple, les avatars à essayer deviennent un grand succès dans le monde de la mode. Un exemple est l’application DressingRoom. Cette application permet aux consommateurs d'essayer des vêtements et de les ajuster parfaitement avant de les acheter.

Fashion companies are increasingly investing in Omnichannel strategies, algorithms, data science, inventory management systems, and web usability.

Avantages de la technologie de la mode

Fashion tech has made the “See Now, Buy Now” campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.

À propos des études de marché sur les technologies de la mode 

Fashion Tech Market Research permet aux grandes entreprises d’affiner leurs offres. Cela leur permet d’augmenter leur rentabilité tout en offrant aux consommateurs la meilleure expérience possible. 

SIS International Market Research uses three main methods to analyze industries. We do Quantitative Research where we collect numerical data. We use this data in statistical analysis to understand data trends. We also conduct Qualitative Research using focus groups, online communities, ethnography, shop alongs and other tools. We use Qualitative methods to determine why a customer has acted or purchased in a certain way.

We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies. It gives companies insights on positioning and segmentation. It helps them maintain product/service quality and plan new product development.