Étude de marché sur l’électronique grand public

L’électronique grand public est devenue un élément indispensable de la vie dans l’économie numérique actuelle, en évolution rapide. 

These devices have become part of people’s everyday habits and lifestyles over the past decade.  There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.  Marketers also attribute it to the growing middle-class in many Emerging Markets.  

Marchés des smartphones et de l’audio sans fil

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.  New devices are rising as potential substitutes to smartphones.  Smartphone features and design may be reaching their peak in some markets.   

Appareils portables

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.  They have recently added features such as Garmin Pay and onboard music storage.  Fitbit is taking advantage of the rise in global smartwatch replacement rates.  They have been trying to lure users to switch to their new Versa smartwatch.

Consumers flock to fitness wearables and fitness trackers.  Sales of these devices are increasing.  Fitbit, for example, started in 2007 and has gained attention due to its rapid growth and success.  The company launched the Fitbit Classic in 2009.  Since then, it released many models and features.  Fitbit has millions of active users.  It is among the leading companies in the wearables market.

Téléviseurs intelligents

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.

Assistants pour la maison intelligente

Les fabricants de produits de transmission vocale et de reconnaissance utilisent des microphones dans leurs applications. Ces appareils jouent également un rôle dans la reconnaissance et la réduction du bruit. De nombreuses applications de détection les utilisent également. Le principal moteur des microphones est la demande croissante d’appareils électroniques grand public. Les autres facteurs déterminants sont la taille compacte et le faible coût des microphones. Un autre facteur est l’augmentation du nombre de microphones par appareil.

Haut-parleurs IA

Les haut-parleurs sont également recherchés pour une gamme d’appareils électroniques grand public. Cela est lié à la demande croissante des consommateurs pour un cinéma maison haute performance. La demande est également due aux progrès technologiques continus dans les appareils audio domestiques. Les développements des haut-parleurs Bluetooth et Wi-Fi sont également un facteur. Le facteur décisif est la récente augmentation du revenu disponible des consommateurs.

La recherche aide à identifier les besoins des consommateurs

Consumer Needs Research is also known as Attitude and Opinion research and Voice of the Customer Research. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. 

Recherche stratégique pour comprendre les concurrents

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition.

When marketers use strategy research, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research informs companies on when it’s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital.