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Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … Lire plus

Il est essentiel de créer un message puissant. Mais à une époque où tant de messages circulent dans l'esprit des clients, il est important que les entreprises fassent des efforts concertés pour garantir que leurs messages ne soient pas perdus pour leurs clients. C’est encore plus important pour les entreprises ciblant des clients comme les Millennials, qui disposent d’une vaste gamme de produits. Lire plus

Explorez le monde du marketing de choc. Les spécialistes du marketing font des compromis lorsqu’ils lancent de nouvelles publicités choquantes.

What is Quantitative Research? Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made … Lire plus

Apprenez-en davantage sur l’étude de marché sur le neuromarketing grand public.

Le neuromarketing est un domaine émergent dans les secteurs du marketing et de la publicité, mêlant les neurosciences aux approches de la psychologie du marketing.

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … Lire plus

La fidélité des consommateurs est une relation de confiance entre une organisation et ses clients. Des clients fidèles peuvent rendre votre entreprise plus rentable.

Apprenez-en davantage sur les relations publiques et les études de marché.

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Lire plus

Les réseaux sociaux présentent d'énormes opportunités pour les entreprises. Découvrez comment vous pouvez obtenir des informations sur vos clients sur les sites de réseaux sociaux.

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … Lire plus

L’emballage est souvent l’aspect le plus important et le plus négligé du marketing.