品牌推廣

Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … 閱讀更多

創造強有力的訊息至關重要。但在客戶腦海中浮現出如此多資訊的時代，公司必須齊心協力確保客戶不會失去他們的資訊。對於以千禧世代等客戶為目標的公司來說更為重要，因為他們擁有廣泛的… 閱讀更多

探索震撼行銷的世界。行銷人員在推出令人震驚的新廣告時會做出權衡。

定量研究是一種收集和分析不同來源資料的結構化方法。量化研究是廣大的研究方法領域中實證探究的基石。它利用統計工具和數字數據來揭示見解和趨勢。它的結構化方法和量化現象的能力使其成為…的關鍵。 閱讀更多

了解有關消費者神經行銷市場研究的更多資訊。

神經行銷學是行銷和廣告領域的一個新興領域，它將神經科學與行銷心理學方法結合。

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … 閱讀更多

消費者忠誠度是組織與其顧客之間的信任關係。忠誠的客戶可以使您的業務更有利可圖。

了解有關公共關係和市場研究的更多資訊。

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 閱讀更多

社交網路為企業帶來了巨大的機會。了解如何在社群網站上獲得客戶洞察。

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … 閱讀更多

Packaging is often the most important and most overlooked aspect of marketing.