Investigación de mercado de electrodomésticos

El mercado de los electrodomésticos ha vuelto y está creciendo.

Se está recuperando de un período de declive y está impulsado por un mercado inmobiliario mejorado y la mayor confianza de los consumidores. Es un momento de grandes oportunidades y SIS puede ser fundamental para ayudar a las empresas a capitalizarse y prosperar.

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.

Cliente Research and Focus Groups provide insight on the attitudes and opinions of end-users.  Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.

Con los centros de fabricación cambiando y surgiendo nuevos canales de comercio global, la experiencia de SIS International en los mercados internacionales marca la diferencia.

We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We’re ever vigilant; evaluating marketing trends and anticipating future market movements. We make it our business to make your business better.

Proporcionamos:

• Grupos de discusión
• Entrevistas con clientes
• Etnografía del hogar y el vídeo
• Co-Creación
• Encuestas
• Análisis competitivo
• Market Opportunity, Entry & Sizing Research
• Investigación estratégica