Investigación de mercado en las islas de Åland

Investigación de mercado en las islas de Åland

Investigación y estrategia de mercado internacional de SIS

The autonomous region of the Aland Islands, or Aland, is on the southwestern tip of Finland. It’s in the Baltic Sea, near the mouth of the Gulf of Bothnia. This chain consists of of around 6,700 islands. Yet, people live on only about sixty of these islands. Most of the people speak Swedish. Its beautiful main island, Fasta Aland, is the location of the capital and largest city, Mariehamn. This city has gorgeous beaches, nineteenth-century townhouses, handicraft shops, and cafés. Most people live on the island of Fasta.

Barrios

The Russian Czar Alexander II founded the charming city of Mariehamn in 1861 and named it after his wife. It has 12,000 residents. Although the number may seem small, the town is a lively place. It lights up in the summer as it receives millions of visitors yearly. Mariehamn has beautiful parks and wooden houses. It gives a small-town holiday vibe with many restaurants, hotels, cafés, and museums.

Además de la fantástica capital, hay muchas más ciudades y pueblos pequeños. Por ejemplo, algunos asentamientos más grandes incluyen Dalkarby, Mockelby, Rangsby y Morholmen.

Industrias clave

Investigación y estrategia de mercado internacional de SIS

Como muchos otros lugares, las Islas Aland dependen del comercio, el transporte marítimo y el turismo. El transporte marítimo representa casi la mitad de la actividad fiscal y varios transportistas globales operan allí. Además del transporte marítimo, hay otras pequeñas empresas con pocos empleados trabajando. Otras industrias importantes incluyen la agricultura y la pesca. Estos dos sectores son esenciales para la seguridad alimentaria de las islas.

El sector de servicios es otro pilar de las Islas Aland. Otro punto clave es que gran parte de los ingresos turísticos que registra Finlandia provienen de estas islas. Además, el turismo es esencial ya que proporciona muchos puestos de trabajo.

Tendencias

In the 1970s and 1980s, Mariehamn, the hub of the islands, saw significant economic expansion. The success of the region’s top businesses has further helped the islands through hard times. Trade is one of the essential parts of the services sector and makes up more than half the revenues. Moreover, other areas like hotels and catering companies add to the GDP. As a matter of fact, this region has the highest level of productivity in Finland.

Base de consumidores

Investigación y estrategia de mercado internacional de SIS

The people in the Alands enjoy their leisure time as a respite from their everyday work. Tourists as well as citizens can indulge in many different pastimes. Some include restaurants, cycling in Aland, and spending time on the water. Other popular pursuits include golfing, visiting the ruins of Bomarsund, and more. The people spend many days working hard to earn money to enjoy their beautiful land. The islands are lively, with stunning sites within arm’s reach. Thus, they see no problem spending money for pleasure and fun.

Razones para iniciar un negocio en las Islas Aland

Aland is full of business options and willing workers. Often there are demands for long-term personnel in areas like healthcare, IT, and law. Opportunities also exist in banking, services, and education. Opening a business in one of these areas can bear fruit with a quick turnaround as many people are willing and ready to work in these areas.

Restaurants and hotels make good money during the summertime and even hire more people. Thus, the islanders have the freedom to branch out in different ways. The islands are vivacious, especially around tourist season. This season is also when businesses make the most money.

Todas las Islas Aland son perfectas para iniciar empresas y otros proyectos comerciales.

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Foto del autor

Ruth Stanat

Fundadora y directora ejecutiva de SIS International Research & Strategy. Con más de 40 años de experiencia en planificación estratégica e inteligencia de mercado global, es una líder mundial de confianza que ayuda a las organizaciones a lograr el éxito internacional.

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