Marca

Investigación de mercado de partes interesadas B2B

Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … Leer más

Investigación de Mercado de Activación de Marca

Es fundamental crear un mensaje poderoso. Pero en una época con tantos mensajes flotando en la mente de los clientes, es importante que las empresas hagan esfuerzos concertados para garantizar que sus mensajes no se pierdan para sus clientes. Es aún más importante para las empresas que se dirigen a clientes como los Millennials, que tienen una amplia... Leer más

¿Qué es la investigación cuantitativa?

What is Quantitative Research? Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made … Leer más

Neuromarketing para pequeñas empresas

El neuromarketing es un campo emergente en los sectores del marketing y la publicidad, que combina la neurociencia con los enfoques de la psicología del marketing.

Investigación de mercado de Vox Pops

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … Leer más

Marketing y publicidad en la era digital

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Leer más

Estrategia de marketing en servicios educativos

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … Leer más

Investigación cualitativa en China

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