Der US-Joghurtmarkt

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

Im Sektor der fermentierten Milchprodukte werden fermentierte Flüssigkeitsprodukte – trinkbarer Joghurt/Joghurt-Smoothie, Kefir, probiotische Shots – im Zeitraum 2005-2010 voraussichtlich die stärkste durchschnittliche jährliche Wachstumsrate von 37,71 TP3T verzeichnen. Genauer gesagt werden die Verkäufe von probiotischen Shots die treibende Kraft dieser Zahl sein, die in diesem Zeitraum mit einer erstaunlichen durchschnittlichen jährlichen Wachstumsrate von 97,41 TP3T wachsen werden. Eine weitere Aufschlüsselung finden Sie in der folgenden Tabelle.

Da ungenießbarer Joghurt die größte Kategorie innerhalb der Kategorie der Sauermilchprodukte darstellt, sind die größten Vermarkter von Sauermilchprodukten im Joghurtgeschäft tätig.

The following are examples of  supplier companies for the US yogurt market:

• Danone-Gruppe
• Kraft Foods
• Kemps, LLC
• Stonyfield Farm (Danone)
• Fage USA Corp.
• Springfield Molkerei
• Berg hoch
• braune Kuh
• Johanna Foods
• Molkerei Alta Dena
• Horizont organisch
• Lifeway FoodsMarktpotenzial

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.