东欧市场研究

中东欧国家与西欧国家距离较近，但与其他国家有重要差异。

这些国家大多规模较小，经济相对开放，依赖出口。他们使用不同的语言，文化规范也各有不同。

The CEE region represents 11 countries. In the Baltic region, the countries include Estonia, Latvia and Lithuania. Central European countries consist of Poland, Czech Republic, Slovakia and Hungary. The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.

东欧是经济增长的一个亮点。

CEE countries are categorized by global investors as a region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and Romania.

The Automotive Industry is strong, especially in the Czech Republic (Škoda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.

Eastern European countries also benefit from their proximity to Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living. Eastern European economies are part of the European Union and can avoid import duties. With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.

技术领域的机会

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe. This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services. Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.

鉴于欧洲由许多拥有各自文化和传统的国家组成，关注以下问题可能会有所帮助： 心理变量 这些因素往往比人口因素更为重要， 文化遗产 that may induce unique consumers perceptions and reactions.

市场进入策略考虑

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country. Market Research uncovers these insights and can help you develop a Go To Market strategy.