数字媒体真的让我们变笨了吗？未来学者的分析
观点/幽默文章：关于数字媒体如何改变沟通基础的问题引发了很多争论。当然，数字平台让我们能够快速轻松地在瞬间接触到大量受众，但短信、推特和 Facebook 是否已经剥夺了我们沟通中的所有微妙之处和细微差别？这似乎仍然是…… 阅读更多
TV and Print Give Way to Viral Videos in B2B
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. How TV and Print Advertising Give Way to Viral Videos and Emerging Social Media in B2B … 阅读更多
Vox Pops 市场研究
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … 阅读更多
Digital Advertising Market: Industrial B2B Playbook
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 阅读更多
Understanding China’s Shadow Banking System
随着中国经济增速放缓至 1999 年以来的最低水平，中国的影子银行体系，即不受监管机构控制的非正式融资市场，最近受到了密切关注。如果经济增长继续放缓，中国影子银行体系的贷款突然违约可能会威胁到中国的银行业和…… 阅读更多
SIS 国际研究庆祝成立 30 周年
SIS International Research Celebrates 30th Year Anniversary: Three Decades of Decision-Grade Intelligence SIS International Research celebrates 30th year anniversary with a record book of B2B industrial engagements across 135 countries. The milestone marks three decades of work that has shaped how Fortune 500 leadership teams size markets, qualify suppliers, and time capital deployment. The firm … 阅读更多
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