陶瓷餐具制造商进入亚洲市场

案例研究背景

A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.

方法

SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.

主要发现

在主要研究结果中，SIS 发现：

1. Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women
2. 西式陶瓷餐具更受青睐，尤其是那些能够融合现代与优雅设计的品牌
3. 在这两个亚洲国家，外国品牌和进口餐具在 2013 年占整个市场的 60-80%。中国和英国的公司是所选国家的主要出口商
4. Consumers’ attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.