评论市场研究

随着社交媒体广泛用于评论，一种新的趋势已经出现。

It is now one of the main things that influences the buying decisions of consumers. Online reviews carry potent word-of-mouth power. They can attract or drive away potential customers. These customers are taking to search engines and social networks such as Google and Facebook. They’re also looking at business review websites like TripAdvisor and Yelp. According to industry research:

• 几乎所有消费者都会使用评论来指导他们的购买决定。大多数人表示，负面评论让他们放弃了一家企业。
• 消费者希望品牌能够对评论做出回应。约有一半的消费者希望企业在一周内做出回应。

分析社交媒体评论

Yelp 等网站上的评论是公司必不可少的广告工具。社交媒体帖子也具有影响力，可以帮助影响买家。我们公司会分析社交媒体评论。我们首先将其分成几个部分：“非常好的食物”、“很棒的服务”或“价格合适”。然后，我们将评论部分按主题（食品质量、服务、价格等）分类。之后，我们对每个评论部分进行情绪分析。通过这种方式，我们可以判断它是负面评论还是正面评论。

Peer-Reviewed Market Research

学者们将同行评审视为学术和科学文献的标志。在“另类事实”和“假新闻”的领域，我们需要区分真正的研究。我们检查评论的完整性，以确保它们可靠且可发表。我们还会检查其道德性、公平性、实用性和及时性。

数据分析

当我们进行数据分析时，我们会发现模式、异常和相关性。研究人员用它来预测大型数据集之间的结果。简而言之，我们深入挖掘数据以发现隐藏的联系并预测趋势。在过去十年中，速度和处理能力得到了提高。它使我们摆脱了繁琐、手动和耗时的做法。我们已经进入了简单、快速和自动化的数据分析时代。

审查监控

With the right tools, you can keep track of every hashtag and keyword that’s relevant to your business. For example, you might want to know about brand mentions and mentions of your competitors. You might also want to keep abreast of general trends that apply to your industry. Review monitoring helps you to track key social metrics. It also helps you to check things like the social share of voice and brand awareness.

多语言评论分析

Multilingual social media marketing is another means to reach your target audience. You can use it for consumers around the world. Many people judge a company’s reputation by its number of followers and its reviews on social media. SIS 国际研究 can analyze your existing social media content in different languages. We can also do social media performance reviews and marketing analyses.

评审咨询

Review consulting is about turning dissatisfied customers into happy clients. We’ve seen how social media enables companies to engage their audiences. It also allows them to promote their brands, build consumer loyalty, and more. Social media allows you to hear the voices of your clients. It also allows them to leave reviews of the products and services that they buy. We help you to understand the metrics behind negative reviews. We also show you how to engage those customers to improve their perception of your brand.

情绪分析与监测

客户的情绪不应被忽视。情绪是做出购买决定的主要考虑因素。进入情绪分析领域。如今，品牌可以将这些感受转化为可操作的业务数据。社交情绪分析鼓励企业寻找与消费者直接互动的机会。它让他们采取更积极主动的方式使用社交媒体。

净推荐值研究

净推荐值 (NPS) 可衡量客户体验并预测业务增长。我们使用关键问题的答案来计算 NPS。例如，我们可能会问：“以 1-10 为标准，您向同事或朋友推荐 [品牌] 的可能性有多大？”我们将受访者分组如下：

• Detractors (Score 0-6). These unhappy customers can harm your brand and hamper growth through contrary word-of-mouth.
• 被动语态 (得分 7 8)。 这些满意但冷淡的客户很容易受到竞争性产品的影响。
• 发起人（得分 9 10）。 这些客户是忠实的爱好者，会继续购买。他们会向其他客户推荐您的品牌，从而推动增长。

为了得到 NPS，我们从推荐者百分比中减去贬损者百分比。我们将 NPS 作为衡量客户对品牌认知度的主要指标。

视频产品评论生成

购物者需要可以信赖的产品信息。现在，您可以通过生成视频产品评论为他们提供这些信息。您无需寻找、策划、托管、流式传输，甚至无需处理技术问题。我们的认证评论员能力强且知识渊博。他们的声誉与他们的每一次评论息息相关。研究表明，购物者信任购物者的意见。为您的访客提供他们想要的信息，同时扩大您的自然搜索。

关于评论市场研究

Brands can no longer afford to ignore consumer insights on social media. These platforms have a real-time nature, and the reviews are plentiful. Thus, they are a treasure trove of information. SIS International conducts Qualitative and Quantitative research on online reviews. Your brand can gain a lot by analyzing social media reviews. We, as an independent market research company, use unique methodologies to provide insight. Call us now to schedule a consultation.