民族志市场研究经验

• 在纽约市大都会地区对家用电子产品和电器进行了数十次消费者家访研究。
• 招募 IT 决策高管在其办公环境中进行人种学研究。
• 在美国全国的医院管理人员中进行了办公室民族志调查。
• 在负责办公家具采购的决策者中进行了低发生率办公室访问民族志调查。
• Recruited ethnography study for US consumers to profile their living habits in their homes – consumers had to agree to be video taped in their home setting.
• 招募并采访洗衣机拥有者，观察他们在家中使用洗衣机的行为。
• Conducted low incidence office visit ethnographic interviews among many hospitality and education professionals about their attitudes and behaviors in renovation and new construction.
• Recruited people who have high cholesterol and use drugs to treat their condition, professionals involved in cholesterol and heart health issues and those who lead extreme or analogous lifestyles governed by routine and ritual for an ethnography study about lifestyle, health and wellbeing.  This study was conducted in Houston, Seattle, and St. Louis.
• 招募无袋真空吸尘器用户，观察他们在家中吸尘和清洁的行为
• 对拥有前置式洗衣机和法式门冰箱的许多人进行了家访
• Conducted the recruitment of ethnography studies for a leading advertising firm
• 进行家访，了解啤酒饮用习惯、对家庭饮用啤酒和生啤酒的态度
• 对波士顿和纽约的医疗专业人士进行了办公室访问/深度访谈。
• Conducted one-on-one interviews, focus groups, ethnographic interviews among drivers in a parking assistance technology study in the NYC metro area.
• 对阿尔茨海默病患者的护理人员进行了患者民族志访谈。
• Conducted a major household electronics concept study for a global manufacturer via home visits in several US cities.  The challenge was that there were strict recruitment criteria, re-recruitment requirements to reschedule consecutive home visits and schedules.