店铺布局市场调研

店内市场研究提供了有关如何构建有效商店的深入见解。

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.

Store Mapping are the actual design and “maps” of stores.  We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.

SIS International Research 提供商店映射，其中包括：

• 商店布局
• 搁架
• 产品种类
• 品牌
• 标签
• 价格比较
• 设计
• 流动
• 显示器

We developed the method of mapping stores by starting with interviewing customers in their usual stores.  Our skilled interviewers conduct shop-alongs to explore the common shopping routine.  In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.

Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.

该方法可用于各种场合，最常见的是超市和杂货店、零售店、药店和购物中心。

• 我们拥有熟练的采访员和训练有素的测绘员，他们在重建商店方面拥有丰富的经验。
• 我们可以快速、广泛地进行商店映射。
• 我们的服务具有成本效益。
• 作为一家国际公司，我们能够在全球范围内绘制商店地图。

实际示例

测试店内展示和橱窗展示

SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.  The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.  SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.  Our client mentioned that they experienced a double-digit growth in sales from the following year.

店铺布局设计研究

SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.