什么是影响力营销？

It’s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.

Influencers are individuals who have put in the time and effort to build their brand – from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company’s marketing campaign and reputation.

影响力营销能给你带来什么好处？

网红营销缩小了消费者的声音和营销目标之间的差距，使品牌能够将精力集中在利基内容创作者和已知会使用类似产品的目标受众身上。简而言之，网红营销活动对新产品或现有产品的影响往往是电子邮件、短信、直邮或电话无法比拟的。无论您是想营销新产品还是现有产品，网红营销都可以让您通过已经拥有可衡量、可见和公众声誉的渠道进行广告宣传。与数字横幅广告、商业广告或其他传统媒体渠道相比，网红营销为消费者提供了更贴近的内容。由于网红营销是在受众经常消费的媒体中建立起来的，因此您的营销工作有更大的机会获得关注。这样一来，广告就不会感觉与创作者内容相互排斥——使其具有相关性、可理解性和可操作性。超过 80% 的营销人员表示网红营销有效，近 75% 的营销人员声称网红营销比传统营销渠道提供了更好的客户质量和参与度。

影响力营销是如何进行的？

对于网红营销是什么样子，没有一个放之四海而皆准的答案，但无论最终产品是什么，它都遵循类似的过程。SIS Global Marketing 的专家团队将联系符合客户定义的一组确切标准的网红。建立联系后，我们会与所选的网红达成协议，概述广告的风格、长度、格式、内容和成本概况。这些协议可以包括 Instagram 帖子、YouTube 视频、播客、TikTok 帖子等。网红最了解他们的受众，大部分创作自由都在他们手中；但是，我们会在发布前审查所有内容，以确保完全符合客户的目标。在我们与网红概述了可交付成果、检查了他们的内容并确认其符合客户的愿景后，我们会设定商定材料的指定发布日期，并观察您的品牌知名度不断提高！

At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.

可交付成果是什么样的？

影响者营销确实有许多不同的形式和技巧。由于广告方法缺乏标准化的方法，影响者营销可以包括但不限于：

• 里面的“插头” Youtube 视频，包括访问网站或下载应用程序等行动号召。
• 播客宣布某个品牌为其所制作内容的赞助商。
• 一个 Instagram, 推特， 或者 在 Facebook 上 展示特定产品或服务的使用情况的帖子，通常包含品牌社交媒体帐户或网站的链接。
• An agreement in which an influencer wears or uses merchandise throughout a live stream on social media outlets like Twitch, Facebook, LinkedIn, or Instagram to show product usability and provide a candid review.

Every marketing effort looks different depending on the main objectives of that campaign. Additionally, influencers are human, after all, and bring with them their personality, characteristics, and content stylings. At SIS Global Marketing, we understand how to perfect the influencer-to-brand alignment to create mutually beneficial relationships for all parties involved.

如何衡量影响力营销活动的有效性？

There are several metrics that brands can use to understand the effectiveness of an influencer marketing campaign. One of the most important measurements used to gauge the power of an influencer marketing campaign is called engagement. Impressions are the number of individuals who see your marketing content, but engagements measure the number of individuals receptive to that message. Engagements do not necessarily indicate a conversion, but they are a great KPI (Key Performance Indicator) for assessing potential new customers, and with the right care and advertising, these individuals are most likely to convert.

Site traffic is another measurable item to assess the effectiveness of an Influencer Marketing campaign. If the goal is to guide more customers to your website, using tools like Google or Shopify Analytics can show you just how much traffic is entering your site after each influencer campaign. As the influencers feed the top of your conversion funnel, you have a new potential customer base that you can nurture to drive more conversions. Using coupon codes or referral links is a great way to track the direct impact that an influencer has on conversions, engagements, or site visits because their name will be tied directly to the traffic visiting your site.

SIS Global Marketing 如何协助您的活动？

如上所述，SIS Global Marketing 可以通过为您的营销目标确定合适的影响者来提供帮助。同样，我们在整个过程中保持现实主义，在您的第一次活动中设定合理的目标，并在您与优秀的影响者建立关系后慢慢建立这些目标。许多受众对您的产品或概念都是陌生的，因此在活动早期建立现实的期望（如参与度和品牌知名度）非常重要。一旦您与影响者建立了有效的关系，我们就可以帮助您过渡到其他重要的 KPI，例如销售转化率。

在 SIS Global Marketing，我们可以满足您所有的影响者营销需求，包括：

• 网红采购
• 影响力赞助
• 联盟营销机构
• 影响力营销 KPI 跟踪
• 内容脚本和构思
• 影响力营销活动设计与管理

Throughout any process, we remain a partner and ensure that your campaign is as effective as it can possibly be. We value the relationships we build with both our influencers and our clients and work to provide you with much more than just a transaction. At SIS Global Marketing we pride ourselves on building long-lasting, mutually beneficial partnerships with clients of all shapes and sizes.

立即联系我们，将您的 影响力营销活动 栩栩如生，并与最看重您的产品的受众建立联系。