Strategy Consulting | SIS International
Evidence-Based Strategy Consulting

Strategy Consulting Where the Recommendation Comes from the Market, Not the Framework

Management consultancies sell frameworks and staff junior analysts to populate them. SIS International sells evidence gathered directly from the buyers, competitors, and channel partners that determine whether a strategy works. We run 15-30 structured expert interviews per engagement, triangulated with competitive mapping and secondary analysis, across 135+ countries.

Strategy consulting
How We Work

Six Consulting Practices Built on Primary Evidence

Inteligencia competitiva

SIS builds competitive profiles from primary sources: interviews with competitor employees (within ethical and legal boundaries), former executives, channel partners, and shared customers. We map competitor pricing architecture, go-to-market structure, product roadmap signals, and talent acquisition patterns.

Commercial Due Diligence

Private equity firms and corporate acquirers use SIS for commercial due diligence on target companies. We interview the target’s customers, suppliers, and channel partners to validate revenue sustainability, customer concentration risk, competitive position, and market growth assumptions.

Market Entry and Expansion Strategy

SIS conducts in-country feasibility assessments for companies entering new geographies. We interview distributors, regulatory advisors, channel buyers, and end customers in the target market to produce a go/no-go recommendation grounded in field evidence.

Estratégia de entrada no mercado

SIS designs go-to-market strategies informed by primary research with the target buyer. We interview prospective customers to understand their purchase decision process, evaluate channel partner readiness, and test pricing and positioning before the launch.

Demand Forecasting and Market Sizing

SIS builds demand models from primary data sources: buyer interviews, channel partner volume estimates, and competitive share analysis. We validate published figures by interviewing actual buyers and distributors in the market.

Voice of the Customer for Strategic Planning

SIS designs VOC programs that feed directly into strategic planning cycles. We conduct structured interviews with key accounts, lost prospects, and churned customers to identify why revenue was won, lost, or at risk.

STRATEGIC DECISION INTELLIGENCE

Three Strategy Failures That Start with the Wrong Evidence Base

DIAGNOSIS 01 //
FRAMEWORK-FIRST CONSULTING
The Borrowed Playbook Problem
A management consultancy applies a growth framework from a different industry, populates it with secondary data, and delivers a recommendation that looks rigorous but has never been tested with the actual buyers.
DIAGNOSIS 02 //
COMMERCIAL DUE DILIGENCE WITHOUT CUSTOMER VALIDATION
The Management Presentation Trap
The target company presents a compelling growth narrative. Nobody interviews the target’s actual customers to verify renewal intent, competitive share shifts, or product roadmap alignment. Post-acquisition, customer churn exceeds the model by 15-20%.
DIAGNOSIS 03 //
MARKET SIZING FROM AGGREGATED DATABASES
The Secondary Data Confidence Trap
The board approved the expansion because the syndicated data showed a large addressable market. Nobody verified with actual buyers and distributors. SIS consistently finds 20-40% variance between published market sizes and primary-validated addressable demand.
PRIMARY RESEARCH DELIVERABLES

What SIS Delivers to Strategy and Corporate Development Teams

01
Competitive Intelligence from Primary Sources

Named competitor profiles built from interviews with channel partners, shared customers, and former executives. Pricing architecture, go-to-market structure, product roadmap signals.

02
Commercial Due Diligence with Independent Customer Validation

15-25 confidential interviews with the target’s customers, suppliers, and channel partners. Revenue sustainability, customer concentration risk, competitive position validation.

03
Primary-Validated Market Sizing and Demand Forecasting

Market size models built from buyer interviews, distributor volume estimates, and competitive share analysis. We verify published figures against actual purchase behavior.

04
Go-to-Market Strategy Informed by Buyer Research

GTM design based on interviews with prospective customers, channel partners, and trade buyers. Pricing model validation, channel readiness assessment, and positioning testing.

Consultoria estratégica FAQ

How SIS approaches strategy engagements, what differentiates our evidence base, and what to expect from the process.

135+
Países
15-30
Interviews / Engagement
Talk to a strategist

Management consultancies apply frameworks and staff junior analysts to populate them. SIS builds every recommendation from primary evidence gathered directly from buyers, competitors, and channel partners in your market. We run 15-30 structured expert interviews per engagement. The recommendation comes from what the market said, not what the model predicted.

Six core practices: competitive intelligence from primary sources, commercial due diligence for acquisitions, market entry and expansion feasibility, go-to-market strategy informed by buyer research, demand forecasting with primary-validated market sizing, and Voice of the Customer programs for strategic planning.

It means we interview the people who actually make the decisions in your market. For competitive intelligence, that’s channel partners, shared customers, and former executives. For due diligence, it’s the target’s actual customers and suppliers. Every finding is sourced to a named interview.

Most engagements run four to eight weeks. Commercial due diligence under PE deal timelines can compress to three to four weeks. Competitive intelligence monitoring can be structured as ongoing retainers. We design the timeline around your decision date.

Yes. SIS regularly delivers commercial due diligence under compressed PE timelines — typically 15-25 confidential customer interviews within three to four weeks. All work under NDA with no disclosure of the acquirer’s identity.

Start with a 30-minute scoping call. Tell us the strategic decision, the markets involved, and the timeline. We’ll provide a transparent line-item proposal within 48 hours. No framework decks. The work starts immediately.

Nossas ofertas de serviços incluem:


Recommended

Automotive Consulting

Automotive Consulting

Vehicle-to-vehicle communication tech market research and strategy consulting guide businesses …
B2B Cyber Security Research

B2B Cyber Security Research

Many B2B firms are vulnerable to cyber-attacks. A cybersecurity plan …
Consultoria em Inovação B2B

Consultoria em Inovação B2B

B2B Innovation Consulting B2B innovation consulting provides the expertise and …
Pesquisa de mercado de gestão de mudanças

Pesquisa de mercado de gestão de mudanças

SIS is a Global Market Research and Strategy Consulting firm …
Co-Brand Market Consulting

Co-Brand Market Consulting

Co-brand market research and strategy consulting delves into the intricacies …
Treinamento e Estratégia de Inteligência Competitiva

Treinamento e Estratégia de Inteligência Competitiva

We train companies to gather and analyze information about competitors …
Consumer Packaging Strategy Solutions

Consumer Packaging Strategy Solutions

Packaging Strategy is a process by which one keeps abreast …
Consultoria em Governança Corporativa

Consultoria em Governança Corporativa

Corporate governance consulting helps organizations develop and implement effective governance …
Empresa de análise de dados

Empresa de análise de dados

SIS acts as your Data Science and Data Analytics Team …
Demand Forecasting Market Consulting

Demand Forecasting Market Consulting

Demand Forecasting is the process of analyzing data in detail …
Demand-Side Platform Market Strategy Consulting

Demand-Side Platform Market Strategy Consulting

Demand-side platform market research and strategy consulting analyzes the DSP …
Pesquisa de mercado para usuários finais e consultoria estratégica

Pesquisa de mercado para usuários finais e consultoria estratégica

End user market research and strategy consulting is a multi-faceted …
Consultoria em Energias Renováveis

Consultoria em Energias Renováveis

Energy renewables consulting provides insights and strategies for businesses to …
ESG Investor Strategy Consulting

ESG Investor Strategy Consulting

ESG investor market research and strategy consulting evaluates ESG criteria …
Pesquisa de mercado de rede especializada

Pesquisa de mercado de rede especializada

Uncover expert insights with SIS International’s network market research, strategizing …
Pesquisa de mercado FinTech

Pesquisa de mercado FinTech

FinTech Market Research provides insights, data and strategies to create …
Empresa global de consultoria de gestão

Empresa global de consultoria de gestão

SIS International redefines strategy with top-tier management consulting, driving transformative …
Consultoria em estratégia de entrada no mercado

Consultoria em estratégia de entrada no mercado

SIS provides comprehensive Go-to-Market Strategy solutions …
Empresa de geração de leads

Empresa de geração de leads

B2B Lead Generation Solutions gauge the interest of qualified prospects …
Consultoria em mapeamento de oportunidades de mercado e produto

Consultoria em mapeamento de oportunidades de mercado e produto

Market and product opportunity mapping consulting helps businesses identify, analyze, …
Pesquisa de avaliação de mercado

Pesquisa de avaliação de mercado

Discover how you can grow your business with Market Assessment …
Entrada de mercado e pesquisa de oportunidades

Entrada de mercado e pesquisa de oportunidades

SIS is a leading global Market Research and Strategy Consulting …
Pesquisa de entrada no mercado

Pesquisa de entrada no mercado

Leverage market entry with SIS International’s research and delivering strategic …
Estudos de entrada no mercado, viabilidade e dimensionamento

Estudos de entrada no mercado, viabilidade e dimensionamento

SIS is a leader in Market opportunity, sizing and strategic …
Inteligência de mercado

Inteligência de mercado

Learn more about Market Intelligence and how it can benefit …
Market Intelligence Consulting

Market Intelligence Consulting

Gain an edge with SIS International’s market intelligence research, offering …
Pesquisa de oportunidades de mercado

Pesquisa de oportunidades de mercado

Explore SIS International’s market opportunity research, offering in-depth strategy consulting …
Medical Device Consulting

Medical Device Consulting

Patient monitoring market research and strategy consulting aims at maximizing …
Pesquisa de Fusões e Aquisições

Pesquisa de Fusões e Aquisições

Mergers and Acquisitions (M&A) Research can identify new opportunities for …
Pesquisa de mercado de produto mínimo viável

Pesquisa de mercado de produto mínimo viável

We provide Minimum Viable Product Market Research and Strategy …
Pesquisa de lançamento de novos produtos

Pesquisa de lançamento de novos produtos

New product launch market research gathers actionable insights and assesses …
New Segments Consulting

New Segments Consulting

New segments market research and strategy consulting analyzes demographic data, …
Objetivos e principais estruturas de resultados Pesquisa de mercado

Objetivos e principais estruturas de resultados Pesquisa de mercado

The objectives and key results frameworks market research aims to …
Pesquisa de mercado de mapeamento de oportunidades

Pesquisa de mercado de mapeamento de oportunidades

Discover SIS International’s opportunity mapping research, providing strategic insights for …
Consultoria em Desenvolvimento de Parcerias

Consultoria em Desenvolvimento de Parcerias

Partnership development consulting aims to create, nurture, and maximize the …
Pesquisa de mercado de responsabilidade do produto e consultoria estratégica

Pesquisa de mercado de responsabilidade do produto e consultoria estratégica

Product liability market research and strategy consulting assist in risk …
Pesquisa de prova de conceito

Pesquisa de prova de conceito

Develop your next Proof of Concept with cutting-edge insights, strategies …
Root Cause Analysis Market Research

Root Cause Analysis Market Research

Root cause analysis market research and consulting involves investigating underlying …
Consultoria em crescimento de vendas

Consultoria em crescimento de vendas

Sales enablement market research and strategy consulting involves analyzing, planning, …
Consultoria estratégica de planejamento de cenários

Consultoria estratégica de planejamento de cenários

Scenario Planning examines the best outcomes and growth opportunities for …
Consultoria em Roadmap Estratégico

Consultoria em Roadmap Estratégico

Strategic roadmap consulting involves creating a roadmap for an organization’s …
Consultoria de Sourcing Estratégico

Consultoria de Sourcing Estratégico

Strategic sourcing consulting lowers costs across all forms of capital …
Consultoria de Desenvolvimento e Execução de Estratégia

Consultoria de Desenvolvimento e Execução de Estratégia

Strategy development and execution consulting assists businesses in creating, implementing, …
Pesquisa estratégica para empreendedores

Pesquisa estratégica para empreendedores

We deliver insights and strategies to entrepreneurs launching new products …
Pesquisa de mercado da cadeia de suprimentos

Pesquisa de mercado da cadeia de suprimentos

Supply chains play a crucial role in countries’ economies. More …
Consultoria em Comunicação de Sustentabilidade

Consultoria em Comunicação de Sustentabilidade

Sustainability communications consulting helps businesses communicate sustainability efforts to their …
Telehealth Market Consulting

Telehealth Market Consulting

Telehealth market research and Strategy Consulting analyzes the telehealth industry’s …
User-Centered Design market Research

User-Centered Design market Research

User-centered design market research focuses on the design of products …
O que é Consultoria Estratégica?

O que é Consultoria Estratégica?

Strategy consulting helps organizations implement strategies that streamline operations, enhance …
Análise de vitórias/perdas

Análise de vitórias/perdas

Win/Loss Analysis is a methodology by which a company can …

Expanda globalmente com confiança. Entre em contato com a SIS Internacional hoje mesmo!