店舗レイアウト市場調査

店内市場調査は、効果的な店舗の構築方法に関する深い洞察を提供します。

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.

Store Mapping are the actual design and “maps” of stores.  We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.

SIS International Research は、以下の内容を含むストア マッピングを提供します。

• 店舗レイアウト
• 棚
• 製品の種類
• ブランド
• ラベリング
• 価格比較
• デザイン
• 流れ
• ディスプレイ

We developed the method of mapping stores by starting with interviewing customers in their usual stores.  Our skilled interviewers conduct shop-alongs to explore the common shopping routine.  In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.

Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.

この方法はさまざまな場面で使用できます。最も一般的なのは、スーパーマーケットや食料品店、小売店、薬局、ショッピングモールです。

• 当社には、店舗再建の豊富な経験を持つ熟練した面接担当者と訓練を受けた地図作成者がいます。
• 店舗マッピングを迅速かつ広範囲に行うことができます。
• 当社のサービスは費用対効果に優れています。
• 当社は国際企業として、世界中の店舗をマッピングすることができます。

実際の事例

店内ディスプレイとウィンドウディスプレイのテスト

SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.  The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.  SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.  Our client mentioned that they experienced a double-digit growth in sales from the following year.

店舗レイアウト設計研究

SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.