Publications.
Original research, sector forecasts, and methodological frameworks drawn from 40+ years of primary fieldwork across 135+ countries. Each publication reflects proprietary data and practitioner-level analysis — from supercritical energy modeling to post-pandemic consumer segmentation and Gen Alpha behavioral research.
Global Energy Market Research: Supercritical Solutions for Our Energy Future
SIS’s flagship energy report examines the convergence of supercritical CO₂ cycles, next-generation nuclear (SMR), and grid-scale storage technologies reshaping baseload power generation. Drawing on interviews with utility executives, refinery operators, and policy analysts across North America, the EU, and Asia Pacific.
業界レポート
& Sector Analysis
Proprietary research spanning energy transition forecasting, air travel cabin innovation, channel distribution intelligence, and sensory profiling methodology — each grounded in primary fieldwork and expert panel interviews.
Global Energy: Supercritical Solutions for Our Energy Future
Supercritical CO₂ power cycles, SMR commercialization timelines, and grid-scale storage economics — mapping the technologies reshaping baseload power generation across 14 markets.
Air Travel Insights: Rethinking the Airplane Cabin
Passenger experience research examining seat ergonomics, in-flight service design, cabin air quality perception, and the revenue impact of premium economy expansion on transatlantic routes.
Channel Intelligence: Evolving Distribution Research Methods
How multi-tier distribution tracking, partner sentiment analysis, and channel conflict diagnostics are replacing legacy approaches to understanding go-to-market effectiveness.
Sensory Profiling: Quantifying Taste, Texture & Aroma Response
Methodological framework for conducting controlled sensory evaluation — trained panel protocols, consumer panel design, and the statistical models that translate subjective perception into product development data.
Mood Intelligence: Affective Data in Consumer Decision-Making
How biometric sensing, facial coding, and implicit association testing are creating new data layers that reveal the emotional drivers behind purchase behavior and brand preference formation.
消費者行動
& Demographic Research
Generational cohort analysis, post-pandemic behavioral shifts, and the emergence of new consumer segments — from Gen Alpha’s digital-native purchase influence to the “Gen C” consumers formed by the COVID-19 inflection point.
Buyer Behavior After COVID: The Permanent Shifts in Purchase Patterns
Quantifying which pandemic-era behaviors are permanent — accelerated e-commerce adoption, health-conscious consumption, hybrid work spending reallocation — and which are reverting to pre-2020 baselines.
The Rise of Gen C: A New Consumer Cohort Defined by Crisis
Profiling the cross-generational “Gen C” segment — consumers whose brand relationships, channel preferences, and value hierarchies were fundamentally reshaped by the pandemic experience.
Generation Alpha: Digital-Native Purchase Influence & Family Dynamics
How children born after 2010 are reshaping household purchase decisions, screen-mediated brand discovery, and the methodological challenges of ethically researching a pre-teen cohort.
Generation Z: Research Methods for Capturing a Skeptical Cohort
Recommended qualitative and quantitative methodologies — from mobile ethnography to gamified surveys — for accurately capturing the attitudes, values, and purchase behaviors of Gen Z respondents.
Women in Leadership: Pathways to Senior Management, 1970s–1980s
Historical analysis of the structural and cultural factors that enabled women’s advancement into executive roles — and what that trajectory reveals about persistent barriers in today’s corporate landscape.
Methodology Guides
& Business Strategy
Practical frameworks for recession-proofing operations, building scalable business models, and selecting the right research methodology — distilled from four decades of applied consulting experience.
Recession-Proofing: Customer Retention Strategies During Economic Contraction
Data-backed framework for small and mid-sized businesses to protect revenue during downturns — covering customer retention investment, pricing elasticity management, and competitive positioning under margin pressure.
Scalable Business Design: Seven Research-Backed Growth Levers
How companies maintain profitability as volume scales — examining unit economics, operational leverage, technology infrastructure investment, and the market research inputs that de-risk expansion decisions.
Regional Intelligence
& Market Entry
Country-specific market analyses, export strategy frameworks, and political-economic risk assessments for companies navigating expansion into complex or volatile geographies — from Japan’s mid-market export corridors to post-Chávez Venezuela.
Growing Your Business in Japan: Mid-Market Export Strategy
Japan’s economic revitalization plan, Abenomics legacy effects, distribution keiretsu navigation, and the regulatory and cultural factors that determine success or failure for foreign entrants to the Japanese mid-market.
Venezuela: Political-Economic Risk Assessment & Market Viability
Post-Chávez political instability, hyperinflation impact on consumer purchasing power, supply chain disruption patterns, and the operational risk calculus for multinational firms maintaining or exiting Venezuelan operations.
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Our publications draw from the same methodologies we deploy for client engagements. If a topic here resonates with your current challenge, our sector leads can scope a custom project built on your specific decision needs.
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