Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical.

Stratégies de marketing pour les programmes éducatifs

Executive Education has received attention from universities for a multitude of reasons, such as its ability to attract profitable, more experienced students.  In planning for the future, educational institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research, and maintaining revenues.

When an educational institution seeks to boost the number of its applicants, below are some key considerations:

Pertinence

• Répond-il aux besoins de développement des participants, de leurs supérieurs hiérarchiques/des RH [en comprenant également comment ces besoins ont changé pendant le ralentissement économique] ?

Force compétitive

• Its perceived points of differentiation benefits versus the range of alternative options available for management development, particularly in the context of emerging shorter, modular, and online programs.

Efficacité

• Les bénéfices réels qu'il apporte en termes de satisfaction et d'amélioration de l'efficacité pédagogique.

À propos de l’étude de marché sur l’éducation du SIS

At SIS International, we have over 40+ years of expertise conducting comprehensive education market research for education institutions to provide them with actionable research for decision-making, marketing planning and strategic planning.  We also have an EdTech Research and Strategy group that conducts Educational Testing and Data Collection.  SIS also conducts extensive Market Research in high-growth Education markets like China and India.

Vous trouverez ci-dessous nos solutions de recherche en éducation :

• Collecte de données
• Normalisation
• Évaluations du développement
• Recherche en technologie éducative
• Recherche d'utilisabilité
• Recherche sur les décideurs scolaires

Contactez-nous pour votre prochain projet d’étude de marché sur l’éducation.